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Tag Archives: Twitter
A Social Media Spaghetti Western
Small business is on a never-ending search to capture the power of social media. Even when SMB owners do arrest a channel, they tire of the work to maintain it. Think of social as a legendary spaghetti western. Entrepreneurs hope … Continue reading
Posted in Advertising, Communications, Marketing, Planning, Social Media, The Four P's, Uncategorized
Tagged Facebook, Google, Google-Plus, Marketing, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, S-E-O, search-engine-marketing, SEO, small-business-marketing, small-business-planning, small-business-social-marketing, small-business-social-media, SMB, Social Media, social-marketing, Twitter, You-Tube, Youtube
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Surviving a #marketing free-org
People love free, but hate when it goes away. Not surprising. But, what if your marketing relies too much on it and you suffer a “free-org?” Would your marketing plan survive? Some disagreement with changes are related to unintelligent design … Continue reading
Posted in Customer Experience, Marketing, Planning, Social Media, Uncategorized
Tagged Bitly, Bret-Taylor-CTO-Facebook, Catch-Driver-Marketing, Chief-Marketing-Officer, CMO, Facebook, free-org, George-Takei-Facebook, Glenn-Kass, Google, Marketing, marketing-platform-free-org, marketing-platforms, monetize, Planning, Quad-Cities-Marketing, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, small-business-marketing, small-business-planning, Twitter, You-Tube, You-Tube-Catch-Driver-Marketing
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Great News-In 2012 ‘Marketing Is People!’
The evidence is everywhere. There’s no denying it. In 2012, when it comes to marketing, people are “In” this year! Maybe I’m using a bit of sarcasm (my apologies for the “Soylent Green” reference). But, as I look at trending … Continue reading
Posted in Customer Experience, Leadership, Marketing, Planning, Social Media, The Four P's, Uncategorized
Tagged Advertising-Age, apps, Bob-Garfield, business-case, Constant-Contact, customer-engagement, Doug-Levy, Facebook, Google-Plus, leadership, Marketing, marketing-platforms, Pinterest, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, relationship-marketing, ROI, small business, Social Media, social-marketing, Social-Media-Today, social-networking, social-tools, Soylent-Green, Tim-Kastelle, trending-topics, Twitter
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“Well, you didn’t ask.”
Remember the old line about things you don’t know can’t hurt you? When it comes to communication, ignorance doesn’t hurt right away, but it will soon enough. I read a great post by Judy Neer, a principal with Boston’s Pile … Continue reading
Posted in Advertising, Communications, Customer Experience, Marketing, Planning, Public Relations
Tagged Advertising-Age, client-agency-relationship, CMO-Strategy, Communications, customer-experience, in-person-communication, Judy-Neer, Mark-O-Oakes, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, setting-expectations, Twitter
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Stop Workshop Regret
All of us have attended workshops and conferences. We listen, take notes and vow to return home as conquering heroes. Soon, the continental-breakfast and afternoon-cookie fueled adrenaline fades. To paraphrase Frank Sinatra, workshop regrets…I’ve had a few. A local half-day … Continue reading
Posted in Communications, Customer Experience, Leadership, Marketing, Planning
Tagged breakout-sessions, Catch-Driver-Marketing, common sense, Communications, community-colleges, Crescenzo-Communications, customer-experience, entrepreneur, Facebook-Like, Glenn-Kass, Google, keynote, Marketing, professional-groups, professional-workshops, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, service-organizations, small business, small-business-incubators, Steve-Crescenzo, Twitter
4 Comments
PR – Not A Four-Letter Word
Some people treat Public Relations with disdain and that’s unfortunate. PR impacts more levels of a company or small business than ever before. Ignore or undervalue it and you will spell a real four-letter word: F-A-I-L! A few days back, a person … Continue reading
Posted in Advertising, Branding, Communications, Customer Experience, Marketing, Planning, Public Relations, Social Media
Tagged Bill-Gates-Quote-About-PR, Bill-Gates-Quote-About-Public-Relations, Crisis PR, Crisis-Public-Relations, Domino's-Pizza, Facebook, Johnson & Johnson, Marketing, P-R, PR, Public Relations, small business, Tom-Fishburne, Twitter, Tylenol
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