Tag Archives: Twitter

Story Bumping Jeff Bezos and the Washington Post

Posted on August 11, 2013 by

Last week, Jeff Bezos paid the equivalent of milk money for the Washington Post. It was news based on journalistic history, the location of the company and brand purchased versus the relative price paid for it. But, it wasn’t the … Continue reading →

Posted in Communications, Marketing, Media Buying, Planning, Public Relations, Social Media, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

A Social Media Spaghetti Western

Posted on April 7, 2013 by

Small business is on a never-ending search to capture the power of social media. Even when SMB owners do arrest a channel, they tire of the work to maintain it. Think of social as a legendary spaghetti western. Entrepreneurs hope … Continue reading →

Posted in Advertising, Communications, Marketing, Planning, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Surviving a #marketing free-org

Posted on June 19, 2012 by

People love free, but hate when it goes away. Not surprising. But, what if your marketing relies too much on it and you suffer a “free-org?” Would your marketing plan survive? Some disagreement with changes are related to unintelligent design … Continue reading →

Posted in Customer Experience, Marketing, Planning, Social Media, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Small-Business-Social-Marketing-Will Facebook Brand Timelines Kill Traditional Marketing? Why, Do You Hate Your Marketing?

Posted on February 29, 2012 by

Facebook maintained previous expectations of a Leap Day 2012 launch of Timeline for Pages. Inevitably, people wonder if this is the innovation that kills (insert tool/app/program here)? Depends on your plan. Mark Zuckerberg and his merry band of social media … Continue reading →

Posted in Advertising, Branding, Communications, Marketing, Media Buying, Planning, Sales, SEO, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Great News-In 2012 ‘Marketing Is People!’

Posted on January 31, 2012 by

The evidence is everywhere. There’s no denying it. In 2012, when it comes to marketing, people are “In” this year! Maybe I’m using a bit of sarcasm (my apologies for the “Soylent Green” reference). But, as I look at trending … Continue reading →

Posted in Customer Experience, Leadership, Marketing, Planning, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

“Well, you didn’t ask.”

Posted on July 14, 2011 by

Remember the old line about things you don’t know can’t hurt you? When it comes to communication, ignorance doesn’t hurt right away, but it will soon enough. I read a great post by Judy Neer, a principal with Boston’s Pile … Continue reading →

Posted in Advertising, Communications, Customer Experience, Marketing, Planning, Public Relations | Tagged , , , , , , , , , , | 4 Comments

Stop Workshop Regret

Posted on April 19, 2011 by

All of us have attended workshops and conferences. We listen, take notes and vow to return home as conquering heroes. Soon, the continental-breakfast and afternoon-cookie fueled adrenaline fades. To paraphrase Frank Sinatra, workshop regrets…I’ve had a few. A local half-day … Continue reading →

Posted in Communications, Customer Experience, Leadership, Marketing, Planning | Tagged , , , , , , , , , , , , , , , , , , , , | 4 Comments