Tag Archives: Social Media

Data Hygiene

You clean yourself, your clothes and the place you live. But, unhealthy database habits in the workplace can be a real dirty shame. How clean is the knowledge of your customer? If you can’t answer that question, then it’s time … Continue reading

Posted in Communications, Customer Experience, Marketing, Planning, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , | 5 Comments

Don’t Fear The Research!

The idea of small businesses doing marketing research has been viewed as a luxury. Too expensive, too much time needed and answers arriving too late to matter. Well, with apologies to Blue Oyster Cult and Saturday Night Live, good planning … Continue reading

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A Small Business Stimulus?

Managing and marketing a small business is a challenge in the best of times. Now, economic rules being considered at the Federal level could change the game for owners and customers – creating sweeping changes in how we shop and … Continue reading

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Are You (Customer) Experienced?

Taking care of your customer gets more attention this time of the year even though it’s a year round effort. The skill of coaching¬†customer experience¬†through all the platforms of engagement has never been more challenging or more important. Recently, I … Continue reading

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Make Your Marketing Super

Choice is viewed as a good thing, but it can be dangerous. Even though the supermarket concept is taking its lumps these days, treating your shopping for success like a trip to the market is a good way to make … Continue reading

Posted in Advertising, Marketing, Media Buying, Planning, Social Media, The Four P's | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

All The News Fit To $tream

Remember the old motto of The New York Times about “All The News That’s Fit To Print.” Well, we all know that we can fit a whole lot more in the pipeline. There have been a couple of interesting items … Continue reading

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