Tag Archives: small business

Web Privacy Is Dead

What a tangled web we weave. The shock and outrage over lack of privacy in the digital world runs counter to the convenience we want from the advantages of that connectivity. Free or freedom? Samuel Taylor Coleridge and Frank McNamara … Continue reading

Posted in Advertising, Communications, Customer Experience, Leadership, Marketing, Planning, Sales, SEO, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Small Business Marketing-Try, Try To Begin

A small, green thought leader from far, far away famously declared there were only two paths – do or do not. Well, upon further review, the master’s seminal message may need an amendment. Recently, efforts for a client to promote … Continue reading

Posted in Advertising, Branding, Communications, Marketing, Planning, Public Relations, The Four P's | Tagged , , , , , , , , , , , , , , | Leave a comment

Small Business-What Would Your IPO Look Like?

Success is celebrated and cursed in equal measures. Build a good company, but don’t break bad. Soon, small businesses may have miniature “IPO” moments like Facebook will have this week. What can we learn from the current court of public … Continue reading

Posted in Communications, Leadership, Marketing, Planning, Public Relations, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment

Small Business Marketing-Big Results From Small Data

Happy “Big Data Week” everyone! From April 20-29, worldwide data analysts are promoting and De-mystifying their work. Of course, to small business, any data is big data. But, that is precisely why entrepreneurs should use some small data to have … Continue reading

Posted in Advertising, Customer Experience, Marketing, Planning, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Great News-In 2012 ‘Marketing Is People!’

The evidence is everywhere. There’s no denying it. In 2012, when it comes to marketing, people are “In” this year! Maybe I’m using a bit of sarcasm (my apologies for the “Soylent Green” reference). But, as I look at trending … Continue reading

Posted in Customer Experience, Leadership, Marketing, Planning, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Locavesting-Can Slow Money Boost Small Business-An Interview With Amy Cortese

Sound bytes try to communicate events that often require closer inspection. Depth is just one attraction of award-winning journalist Amy Cortese’s book, “Locavesting – The Revolution in Local Investing and How to Profit From It (John Wiley & Sons, 2011).” … Continue reading

Posted in Leadership, Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Crisis PR-A Five W Approach for Small Business

The recent scandals involving Herman Cain and Penn State remind us that when you think you’ve seen everything, you haven’t seen anything yet. However, these national stories again contain lessons for small businesses. I have written before about the impact … Continue reading

Posted in Communications, Leadership, Planning, Public Relations | Tagged , , , , , , , , , , , , , , , | Leave a comment

Marketing and Sales-What’s Your Business’ McRib?

There I was in a strategy meeting for a company where I served as a Regional Marketing Manager. As we reviewed our efforts and what we could do to freshen our message and approach, our Regional Sales Manager looked at … Continue reading

Posted in Advertising, Branding, Customer Experience, Marketing, Planning, Sales | Tagged , , , , , , , , , | Leave a comment

Our customer relationship status-it’s complicated

What a week in the online world. Do we have apps or do the apps have us? Perhaps the love-hate triangle of customer-vendor-content provider is the heart of this struggle. Nobody likes change as seen in Google, Facebook, Netflix, et. … Continue reading

Posted in Advertising, Communications, Customer Experience, Marketing, Planning, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Borders Books At Fahrenheit 451

The final moments of Borders Books, as it climbed past the temperature of burning paper made famous by Ray Bradbury, have been described as a poorly managed company’s failure to keep pace with technology. Don’t judge the entire book by … Continue reading

Posted in Leadership, Marketing, Planning, The Four P's | Tagged , , , , , , , , , , , | Leave a comment