Tag Archives: small-business-planning

Marketing Lift: Four Branding Workout Tips

You’ve met with your team; then, fine tuned the message, structured the budget and booked the mediums. But, your workout is just starting. What are you doing to lift your marketing? Surely your effort to sort through all of the … Continue reading

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Are You A Loss Leader?

Leadership is a thriving industry. Lately, the concept that some failure is good for growth has been embraced. However, winning and losing is nothing without a process. In retail we know the definition of a “loss leader” is a good … Continue reading

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A Social Media Spaghetti Western

Small business is on a never-ending search to capture the power of social media. Even when SMB owners do arrest a channel, they tire of the work to maintain it. Think of social as a legendary spaghetti western. Entrepreneurs hope … Continue reading

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Small Business Marketing-Try, Try To Begin

A small, green thought leader from far, far away famously declared there were only two paths – do or do not. Well, upon further review, the master’s seminal message may need an amendment. Recently, efforts for a client to promote … Continue reading

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Hey, Disrupt This!

I had a recent meeting with a rep from a printing company. I know, who “prints” anymore, right? However, with everyone talking “disruption” in marketing these days, this meeting produced a surprise worth considering. The surprise you ask? I got … Continue reading

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Surviving a #marketing free-org

People love free, but hate when it goes away. Not surprising. But, what if your marketing relies too much on it and you suffer a “free-org?” Would your marketing plan survive? Some disagreement with changes are related to unintelligent design … Continue reading

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Small Business-What Would Your IPO Look Like?

Success is celebrated and cursed in equal measures. Build a good company, but don’t break bad. Soon, small businesses may have miniature “IPO” moments like Facebook will have this week. What can we learn from the current court of public … Continue reading

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