Tag Archives: small-business-marketing

Marketing – Three Ways To Take Ownership

Posted on March 27, 2014 by

By Glenn Kass (glenn@catchdriver.com) Small businesses should be well versed in the importance of ownership. However, there are still too many that take a pass at taking control of their destiny. A rising tide of social options has left many … Continue reading →

Posted in Advertising, Communications, Leadership, Marketing, Planning, Sales, Social Media, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Web Privacy Is Dead

Posted on October 6, 2013 by

What a tangled web we weave. The shock and outrage over lack of privacy in the digital world runs counter to the convenience we want from the advantages of that connectivity. Free or freedom? Samuel Taylor Coleridge and Frank McNamara … Continue reading →

Posted in Advertising, Communications, Customer Experience, Leadership, Marketing, Planning, Sales, SEO, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Marketing Lift: Four Branding Workout Tips

Posted on June 30, 2013 by

You’ve met with your team; then, fine tuned the message, structured the budget and booked the mediums. But, your workout is just starting. What are you doing to lift your marketing? Surely your effort to sort through all of the … Continue reading →

Posted in Advertising, Branding, Marketing, Media Buying, Planning, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment

Social Media Marketing – Who’s On First

Posted on June 12, 2013 by

Seminars and conferences are a great refresher. A recent social media marketing event helped me reaffirm simple truths; regardless of the channel, who is doing the tweeting, posting, pinning, adding, liking and why is still important! The third annual At … Continue reading →

Posted in Advertising, Branding, Communications, Marketing, Planning, Programming, Public Relations, Sales, SEO, Social Media, Television, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

A Social Media Spaghetti Western

Posted on April 7, 2013 by

Small business is on a never-ending search to capture the power of social media. Even when SMB owners do arrest a channel, they tire of the work to maintain it. Think of social as a legendary spaghetti western. Entrepreneurs hope … Continue reading →

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Sequester Is Signal To Let Main Street Lead

Posted on February 28, 2013 by

Sequester – the latest scene in our federally sponsored passion play over budget issues that is becoming the norm. Maybe it’s finally time to look inward and empower Main Street to lead our sustainable recovery. Obviously, the country’s issues didn’t … Continue reading →

Posted in Leadership, Marketing, Planning, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Marketing-Be A Feature, Not Just Another Special

Posted on December 30, 2012 by

Lately, during conversations with friends in the food business, we’ve discussed their dislike of the word special. The word carries negative connotations for them. They prefer the word feature. I have to agree with them when you consider the abuse … Continue reading →

Posted in Advertising, Branding, Customer Experience, Leadership, Marketing, Planning, Public Relations, Sales, The Four P's | Tagged , , , , , , , , , , , | Leave a comment