January 2021 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 -
Recent Posts
Archives
- March 2014
- October 2013
- August 2013
- June 2013
- May 2013
- April 2013
- February 2013
- December 2012
- August 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
Categories
Meta
Tag Archives: small-business-marketing
Marketing – Three Ways To Take Ownership
By Glenn Kass (glenn@catchdriver.com) Small businesses should be well versed in the importance of ownership. However, there are still too many that take a pass at taking control of their destiny. A rising tide of social options has left many … Continue reading
Posted in Advertising, Communications, Leadership, Marketing, Planning, Sales, Social Media, Uncategorized
Tagged Catch-Driver-Marketing, Catch-Driver-Marketing-Quad-Cities, CMS, content-management-system, data, Glenn-Kass, leadership, Marketing, marketing-data, ownership, Quad-Cities-Marketing, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, small-business-marketing, small-business-ownership, small-business-social-media, small-business-website, Social Media, social-media-marketing, web-CMS, web-content, website-CMS, website-content
Leave a comment
Web Privacy Is Dead
What a tangled web we weave. The shock and outrage over lack of privacy in the digital world runs counter to the convenience we want from the advantages of that connectivity. Free or freedom? Samuel Taylor Coleridge and Frank McNamara … Continue reading
Posted in Advertising, Communications, Customer Experience, Leadership, Marketing, Planning, Sales, SEO, Social Media, The Four P's, Uncategorized
Tagged #OnlineSecurity, #WebPrivacy, CEM, CRM, digital-security, Diners-Club, Facebook, Glenn-Kass, Google, NSA, NSA-Prism, online-security, privacy, Quad-Cities-Marketing, security, small business, small-business-marketing, Snowden, suspension-of-disbelief, web-cookies, web-privacy
Leave a comment
Social Media Marketing – Who’s On First
Seminars and conferences are a great refresher. A recent social media marketing event helped me reaffirm simple truths; regardless of the channel, who is doing the tweeting, posting, pinning, adding, liking and why is still important! The third annual At … Continue reading
Posted in Advertising, Branding, Communications, Marketing, Planning, Programming, Public Relations, Sales, SEO, Social Media, Television, The Four P's, Uncategorized
Tagged algorithm, algorithms, American-Pie, Bernia-Winston, facebook-marketing, Glenn-Kass, google-marketing, Google-Plus, Henry-Rookie-of-the-Year, Kevin-American-Pie, Kevin-American-Reunion, Melissa-Schenk, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, Rebecca-Wardlow, S-E-O, Sean-McGinnis, search-engine-optimization, small-business-marketing, small-business-public-relations, small-business-social-media, Social Media, social-media-algorithms, social-media-marketing, Thomas-Ian-Nicholas, twitter-marketing
Leave a comment
A Social Media Spaghetti Western
Small business is on a never-ending search to capture the power of social media. Even when SMB owners do arrest a channel, they tire of the work to maintain it. Think of social as a legendary spaghetti western. Entrepreneurs hope … Continue reading
Posted in Advertising, Communications, Marketing, Planning, Social Media, The Four P's, Uncategorized
Tagged Facebook, Google, Google-Plus, Marketing, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, S-E-O, search-engine-marketing, SEO, small-business-marketing, small-business-planning, small-business-social-marketing, small-business-social-media, SMB, Social Media, social-marketing, Twitter, You-Tube, Youtube
Leave a comment
Sequester Is Signal To Let Main Street Lead
Sequester – the latest scene in our federally sponsored passion play over budget issues that is becoming the norm. Maybe it’s finally time to look inward and empower Main Street to lead our sustainable recovery. Obviously, the country’s issues didn’t … Continue reading
Posted in Leadership, Marketing, Planning, Uncategorized
Tagged Bayonne-NJ-propose-local-shopping-tax-relief, Cash-Mobs, economic-development, Historic-Preservation, JOBS-Act, Localvesting, Localvore, Locavesting, Locavore, Main-Street, Main-Street-Approach, National-Historic-Trust, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, Realtor-Magazine, sequester, sequestration, Small Business Saturday, small-business-marketing, the-sequester, TIF-districts
2 Comments
Marketing-Be A Feature, Not Just Another Special
Lately, during conversations with friends in the food business, we’ve discussed their dislike of the word special. The word carries negative connotations for them. They prefer the word feature. I have to agree with them when you consider the abuse … Continue reading
Posted in Advertising, Branding, Customer Experience, Leadership, Marketing, Planning, Public Relations, Sales, The Four P's
Tagged CEM, CRM, customer-experience, Customer-Experience-Management, Customer-Research-Management, CX, Marketing, marketing-communication, marketing-education, marketing-features, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, small-business-marketing
Leave a comment
Small Business Marketing-Try, Try To Begin
A small, green thought leader from far, far away famously declared there were only two paths – do or do not. Well, upon further review, the master’s seminal message may need an amendment. Recently, efforts for a client to promote … Continue reading
Posted in Advertising, Branding, Communications, Marketing, Planning, Public Relations, The Four P's
Tagged Christopher-Penn, Christopher-Penn-Zero-Moment-Of-Truth, Main-Street, Public Relations, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, Rebel-Brown, Rebel-Brown-Heads-Down-Marketing, ROI, small business, Small Business Saturday, small-business-marketing, small-business-planning, small-business-pr, small-business-public-relations, Yoda-Do-Or-Do-Not-There-Is-No-Try-Business
Leave a comment
Surviving a #marketing free-org
People love free, but hate when it goes away. Not surprising. But, what if your marketing relies too much on it and you suffer a “free-org?” Would your marketing plan survive? Some disagreement with changes are related to unintelligent design … Continue reading
Posted in Customer Experience, Marketing, Planning, Social Media, Uncategorized
Tagged Bitly, Bret-Taylor-CTO-Facebook, Catch-Driver-Marketing, Chief-Marketing-Officer, CMO, Facebook, free-org, George-Takei-Facebook, Glenn-Kass, Google, Marketing, marketing-platform-free-org, marketing-platforms, monetize, Planning, Quad-Cities-Marketing, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, small-business-marketing, small-business-planning, Twitter, You-Tube, You-Tube-Catch-Driver-Marketing
Leave a comment
