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Tag Archives: small-business-marketing
Marketing – Three Ways To Take Ownership
By Glenn Kass (glenn@catchdriver.com) Small businesses should be well versed in the importance of ownership. However, there are still too many that take a pass at taking control of their destiny. A rising tide of social options has left many … Continue reading
Posted in Advertising, Communications, Leadership, Marketing, Planning, Sales, Social Media, Uncategorized
Tagged Catch-Driver-Marketing, Catch-Driver-Marketing-Quad-Cities, CMS, content-management-system, data, Glenn-Kass, leadership, Marketing, marketing-data, ownership, Quad-Cities-Marketing, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, small-business-marketing, small-business-ownership, small-business-social-media, small-business-website, Social Media, social-media-marketing, web-CMS, web-content, website-CMS, website-content
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Web Privacy Is Dead
What a tangled web we weave. The shock and outrage over lack of privacy in the digital world runs counter to the convenience we want from the advantages of that connectivity. Free or freedom? Samuel Taylor Coleridge and Frank McNamara … Continue reading
Posted in Advertising, Communications, Customer Experience, Leadership, Marketing, Planning, Sales, SEO, Social Media, The Four P's, Uncategorized
Tagged #OnlineSecurity, #WebPrivacy, CEM, CRM, digital-security, Diners-Club, Facebook, Glenn-Kass, Google, NSA, NSA-Prism, online-security, privacy, Quad-Cities-Marketing, security, small business, small-business-marketing, Snowden, suspension-of-disbelief, web-cookies, web-privacy
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Social Media Marketing – Who’s On First
Seminars and conferences are a great refresher. A recent social media marketing event helped me reaffirm simple truths; regardless of the channel, who is doing the tweeting, posting, pinning, adding, liking and why is still important! The third annual At … Continue reading
Posted in Advertising, Branding, Communications, Marketing, Planning, Programming, Public Relations, Sales, SEO, Social Media, Television, The Four P's, Uncategorized
Tagged algorithm, algorithms, American-Pie, Bernia-Winston, facebook-marketing, Glenn-Kass, google-marketing, Google-Plus, Henry-Rookie-of-the-Year, Kevin-American-Pie, Kevin-American-Reunion, Melissa-Schenk, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, Rebecca-Wardlow, S-E-O, Sean-McGinnis, search-engine-optimization, small-business-marketing, small-business-public-relations, small-business-social-media, Social Media, social-media-algorithms, social-media-marketing, Thomas-Ian-Nicholas, twitter-marketing
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A Social Media Spaghetti Western
Small business is on a never-ending search to capture the power of social media. Even when SMB owners do arrest a channel, they tire of the work to maintain it. Think of social as a legendary spaghetti western. Entrepreneurs hope … Continue reading
Posted in Advertising, Communications, Marketing, Planning, Social Media, The Four P's, Uncategorized
Tagged Facebook, Google, Google-Plus, Marketing, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, S-E-O, search-engine-marketing, SEO, small-business-marketing, small-business-planning, small-business-social-marketing, small-business-social-media, SMB, Social Media, social-marketing, Twitter, You-Tube, Youtube
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Sequester Is Signal To Let Main Street Lead
Sequester – the latest scene in our federally sponsored passion play over budget issues that is becoming the norm. Maybe it’s finally time to look inward and empower Main Street to lead our sustainable recovery. Obviously, the country’s issues didn’t … Continue reading
Posted in Leadership, Marketing, Planning, Uncategorized
Tagged Bayonne-NJ-propose-local-shopping-tax-relief, Cash-Mobs, economic-development, Historic-Preservation, JOBS-Act, Localvesting, Localvore, Locavesting, Locavore, Main-Street, Main-Street-Approach, National-Historic-Trust, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, Realtor-Magazine, sequester, sequestration, Small Business Saturday, small-business-marketing, the-sequester, TIF-districts
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Marketing-Be A Feature, Not Just Another Special
Lately, during conversations with friends in the food business, we’ve discussed their dislike of the word special. The word carries negative connotations for them. They prefer the word feature. I have to agree with them when you consider the abuse … Continue reading
Posted in Advertising, Branding, Customer Experience, Leadership, Marketing, Planning, Public Relations, Sales, The Four P's
Tagged CEM, CRM, customer-experience, Customer-Experience-Management, Customer-Research-Management, CX, Marketing, marketing-communication, marketing-education, marketing-features, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, small-business-marketing
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