Tag Archives: Sales

Marketing and Sales-What’s Your Business’ McRib?

There I was in a strategy meeting for a company where I served as a Regional Marketing Manager. As we reviewed our efforts and what we could do to freshen our message and approach, our Regional Sales Manager looked at … Continue reading

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Data Hygiene

You clean yourself, your clothes and the place you live. But, unhealthy database habits in the workplace can be a real dirty shame. How clean is the knowledge of your customer? If you can’t answer that question, then it’s time … Continue reading

Posted in Communications, Customer Experience, Marketing, Planning, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , | 5 Comments

Make Your Marketing Super

Choice is viewed as a good thing, but it can be dangerous. Even though the supermarket concept is taking its lumps these days, treating your shopping for success like a trip to the market is a good way to make … Continue reading

Posted in Advertising, Marketing, Media Buying, Planning, Social Media, The Four P's | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

Sold Out!

So, the Thanksgiving Day of reckoning has arrived. The replacement of the word “gift” with the phrase “doorbuster” is upon us. There are many retailers looking forward to using the title of this blog entry in a sales report sooner than … Continue reading

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Everybody’s got plans…until they get hit!

Thanks to the pugilist philosopher Mike Tyson for our title. Planning is critical. Some of us skip steps or fail to flesh out the details. Others think the plan is solid….then, well, you get knocked out. Several items washed ashore lately from … Continue reading

Posted in Communications, Marketing, Planning, Public Relations, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , | 8 Comments