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Tag Archives: Research
Small Business Marketing-Big Results From Small Data
Happy “Big Data Week” everyone! From April 20-29, worldwide data analysts are promoting and De-mystifying their work. Of course, to small business, any data is big data. But, that is precisely why entrepreneurs should use some small data to have … Continue reading
Posted in Advertising, Customer Experience, Marketing, Planning, Uncategorized
Tagged analytics, Big-Data-Week, CEM, CRM, CRM-Magazine, Customer-Experience-Management, Customer-Research-Management, data, entrepreneurs, HubSpot, loyalty-programs, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, Research, small business, small-business-planning
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Marketing (n.); See: People
Today’s communication platforms cause marketers to focus on metrics and analytics more than ever. What re-assures me is seeing that fact balanced with the awareness that people still matter. A few weeks back, I read this Blog entry from Rhonda Wenner (via Talent Zoo). … Continue reading
Posted in Advertising, Branding, Communications, Customer Experience, Leadership, Marketing, Planning, Public Relations, Social Media, The Four P's, Uncategorized
Tagged analytics, Aristotle, art-of-the-deal, Communications, customer-experience, data, employee-relations, metrics, PR, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, Research, Rhonda-Wenner, social-networking, Talent Zoo, virtue, voice, wireless-devices, word-of-mouth-advertising
2 Comments
Data Hygiene
You clean yourself, your clothes and the place you live. But, unhealthy database habits in the workplace can be a real dirty shame. How clean is the knowledge of your customer? If you can’t answer that question, then it’s time … Continue reading
Posted in Communications, Customer Experience, Marketing, Planning, Social Media
Tagged Access, Adam-Ostrow, blog, customer-experience, data-hygiene, database, E-mail, Excel, Facebook, Laura-Klein, LinkedIn, Mashable, POS-system, Research, Sales, Sean-P-Aune, segmenting, smart-phones, SMS, Social Media, text-marketing, Users-Know
5 Comments
Don’t Fear The Research!
The idea of small businesses doing marketing research has been viewed as a luxury. Too expensive, too much time needed and answers arriving too late to matter. Well, with apologies to Blue Oyster Cult and Saturday Night Live, good planning … Continue reading
Posted in Marketing, Planning, Social Media
Tagged "big box stores", "Crowdsourcing", "More Cowbell", "Why Lead Now" blog, Adam Morris, Blue Oyster Cult, Chris Pitre, entrepreneur, focus group, Idea, infrastructure, internet, Marketing, Mashable, operational, Planning, Research, Saturday Night Live, Social Media, social media strategist, study, survey
4 Comments
Sold Out!
So, the Thanksgiving Day of reckoning has arrived. The replacement of the word “gift” with the phrase “doorbuster” is upon us. There are many retailers looking forward to using the title of this blog entry in a sales report sooner than … Continue reading
