Tag Archives: Research

Small Business Marketing-Big Results From Small Data

Happy “Big Data Week” everyone! From April 20-29, worldwide data analysts are promoting and De-mystifying their work. Of course, to small business, any data is big data. But, that is precisely why entrepreneurs should use some small data to have … Continue reading

Posted in Advertising, Customer Experience, Marketing, Planning, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Marketing (n.); See: People

Today’s communication platforms cause marketers to focus on metrics and analytics more than ever. What re-assures me is seeing that fact balanced with the awareness that people still matter. A few weeks back, I read this Blog entry from Rhonda Wenner (via Talent Zoo). … Continue reading

Posted in Advertising, Branding, Communications, Customer Experience, Leadership, Marketing, Planning, Public Relations, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Data Hygiene

You clean yourself, your clothes and the place you live. But, unhealthy database habits in the workplace can be a real dirty shame. How clean is the knowledge of your customer? If you can’t answer that question, then it’s time … Continue reading

Posted in Communications, Customer Experience, Marketing, Planning, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , | 5 Comments

Don’t Fear The Research!

The idea of small businesses doing marketing research has been viewed as a luxury. Too expensive, too much time needed and answers arriving too late to matter. Well, with apologies to Blue Oyster Cult and Saturday Night Live, good planning … Continue reading

Posted in Marketing, Planning, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Sold Out!

So, the Thanksgiving Day of reckoning has arrived. The replacement of the word “gift” with the phrase “doorbuster” is upon us. There are many retailers looking forward to using the title of this blog entry in a sales report sooner than … Continue reading

Posted in Marketing, Planning | Tagged , , , , , , , , , , , , , | Leave a comment