Tag Archives: Planning

Surviving a #marketing free-org

People love free, but hate when it goes away. Not surprising. But, what if your marketing relies too much on it and you suffer a “free-org?” Would your marketing plan survive? Some disagreement with changes are related to unintelligent design … Continue reading

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Marketing and Sales-What’s Your Business’ McRib?

There I was in a strategy meeting for a company where I served as a Regional Marketing Manager. As we reviewed our efforts and what we could do to freshen our message and approach, our Regional Sales Manager looked at … Continue reading

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Borders Books At Fahrenheit 451

The final moments of Borders Books, as it climbed past the temperature of burning paper made famous by Ray Bradbury, have been described as a poorly managed company’s failure to keep pace with technology. Don’t judge the entire book by … Continue reading

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Coming and Going

People use the phrase “Five-Year Plan” all the time. While it refers to the future, no one said you had to define which five years. I wonder if you have ever taken the time to consider that a “Five-Year Plan” … Continue reading

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You Are Here

Every process contains hurdles. Frustration builds easily when you have to stop in your tracks. Relax. These moments are just reminders that you are where you are supposed to be. My current professional journey started with a guiding principle – … Continue reading

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I Was Wrong

Admit it, the title made you look. Good, because this isn’t a bait and switch blog post. I began writing a few months back and sought to identify subjects that spoke to marketing and communications. Now, I’m here to tell … Continue reading

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