Tag Archives: News Corp.

Our customer relationship status-it’s complicated

What a week in the online world. Do we have apps or do the apps have us? Perhaps the love-hate triangle of customer-vendor-content provider is the heart of this struggle. Nobody likes change as seen in Google, Facebook, Netflix, et. … Continue reading

Posted in Advertising, Communications, Customer Experience, Marketing, Planning, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

All The News Fit To $tream

Remember the old motto of The New York Times about “All The News That’s Fit To Print.” Well, we all know that we can fit a whole lot more in the pipeline. There have been a couple of interesting items … Continue reading

Posted in Communications, Marketing, Planning, Public Relations, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

We Now Interrupt This Program

These are interesting times for marketers. Any number of opportunities are available for getting the word out. It almost requires an actuarial skill set to assess and value all of them. That brings us to the roughly week-old struggle between … Continue reading

Posted in Advertising, Cable, Marketing, Media Buying, Programming, Rights Fees, Television | Tagged , , , , , , , | 2 Comments