Tag Archives: Michael-S-Rosenwald

Borders Books At Fahrenheit 451

The final moments of Borders Books, as it climbed past the temperature of burning paper made famous by Ray Bradbury, have been described as a poorly managed company’s failure to keep pace with technology. Don’t judge the entire book by … Continue reading

Posted in Leadership, Marketing, Planning, The Four P's | Tagged , , , , , , , , , , , | Leave a comment