Tag Archives: Media Buying

Make Your Marketing Super

Choice is viewed as a good thing, but it can be dangerous. Even though the supermarket concept is taking its lumps these days, treating your shopping for success like a trip to the market is a good way to make … Continue reading

Posted in Advertising, Marketing, Media Buying, Planning, Social Media, The Four P's | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

We Now Interrupt This Program

These are interesting times for marketers. Any number of opportunities are available for getting the word out. It almost requires an actuarial skill set to assess and value all of them. That brings us to the roughly week-old struggle between … Continue reading

Posted in Advertising, Cable, Marketing, Media Buying, Programming, Rights Fees, Television | Tagged , , , , , , , | 2 Comments