Tag Archives: marketing-planning

Marketing Lift: Four Branding Workout Tips

You’ve met with your team; then, fine tuned the message, structured the budget and booked the mediums. But, your workout is just starting. What are you doing to lift your marketing? Surely your effort to sort through all of the … Continue reading

Posted in Advertising, Branding, Marketing, Media Buying, Planning, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment

Are You A Loss Leader?

Leadership is a thriving industry. Lately, the concept that some failure is good for growth has been embraced. However, winning and losing is nothing without a process. In retail we know the definition of a “loss leader” is a good … Continue reading

Posted in Leadership, Marketing, Planning, Uncategorized | Tagged , , , , , , , | Leave a comment