Tag Archives: internet

Don’t Fear The Research!

The idea of small businesses doing marketing research has been viewed as a luxury. Too expensive, too much time needed and answers arriving too late to matter. Well, with apologies to Blue Oyster Cult and Saturday Night Live, good planning … Continue reading

Posted in Marketing, Planning, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Make Your Marketing Super

Choice is viewed as a good thing, but it can be dangerous. Even though the supermarket concept is taking its lumps these days, treating your shopping for success like a trip to the market is a good way to make … Continue reading

Posted in Advertising, Marketing, Media Buying, Planning, Social Media, The Four P's | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments