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Tag Archives: Glenn-Kass
Marketing – Three Ways To Take Ownership
By Glenn Kass (glenn@catchdriver.com) Small businesses should be well versed in the importance of ownership. However, there are still too many that take a pass at taking control of their destiny. A rising tide of social options has left many … Continue reading
Posted in Advertising, Communications, Leadership, Marketing, Planning, Sales, Social Media, Uncategorized
Tagged Catch-Driver-Marketing, Catch-Driver-Marketing-Quad-Cities, CMS, content-management-system, data, Glenn-Kass, leadership, Marketing, marketing-data, ownership, Quad-Cities-Marketing, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, small-business-marketing, small-business-ownership, small-business-social-media, small-business-website, Social Media, social-media-marketing, web-CMS, web-content, website-CMS, website-content
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Web Privacy Is Dead
What a tangled web we weave. The shock and outrage over lack of privacy in the digital world runs counter to the convenience we want from the advantages of that connectivity. Free or freedom? Samuel Taylor Coleridge and Frank McNamara … Continue reading
Posted in Advertising, Communications, Customer Experience, Leadership, Marketing, Planning, Sales, SEO, Social Media, The Four P's, Uncategorized
Tagged #OnlineSecurity, #WebPrivacy, CEM, CRM, digital-security, Diners-Club, Facebook, Glenn-Kass, Google, NSA, NSA-Prism, online-security, privacy, Quad-Cities-Marketing, security, small business, small-business-marketing, Snowden, suspension-of-disbelief, web-cookies, web-privacy
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Social Media Marketing – Who’s On First
Seminars and conferences are a great refresher. A recent social media marketing event helped me reaffirm simple truths; regardless of the channel, who is doing the tweeting, posting, pinning, adding, liking and why is still important! The third annual At … Continue reading
Posted in Advertising, Branding, Communications, Marketing, Planning, Programming, Public Relations, Sales, SEO, Social Media, Television, The Four P's, Uncategorized
Tagged algorithm, algorithms, American-Pie, Bernia-Winston, facebook-marketing, Glenn-Kass, google-marketing, Google-Plus, Henry-Rookie-of-the-Year, Kevin-American-Pie, Kevin-American-Reunion, Melissa-Schenk, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, Rebecca-Wardlow, S-E-O, Sean-McGinnis, search-engine-optimization, small-business-marketing, small-business-public-relations, small-business-social-media, Social Media, social-media-algorithms, social-media-marketing, Thomas-Ian-Nicholas, twitter-marketing
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Surviving a #marketing free-org
People love free, but hate when it goes away. Not surprising. But, what if your marketing relies too much on it and you suffer a “free-org?” Would your marketing plan survive? Some disagreement with changes are related to unintelligent design … Continue reading
Posted in Customer Experience, Marketing, Planning, Social Media, Uncategorized
Tagged Bitly, Bret-Taylor-CTO-Facebook, Catch-Driver-Marketing, Chief-Marketing-Officer, CMO, Facebook, free-org, George-Takei-Facebook, Glenn-Kass, Google, Marketing, marketing-platform-free-org, marketing-platforms, monetize, Planning, Quad-Cities-Marketing, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, small-business-marketing, small-business-planning, Twitter, You-Tube, You-Tube-Catch-Driver-Marketing
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Stop Workshop Regret
All of us have attended workshops and conferences. We listen, take notes and vow to return home as conquering heroes. Soon, the continental-breakfast and afternoon-cookie fueled adrenaline fades. To paraphrase Frank Sinatra, workshop regrets…I’ve had a few. A local half-day … Continue reading
Posted in Communications, Customer Experience, Leadership, Marketing, Planning
Tagged breakout-sessions, Catch-Driver-Marketing, common sense, Communications, community-colleges, Crescenzo-Communications, customer-experience, entrepreneur, Facebook-Like, Glenn-Kass, Google, keynote, Marketing, professional-groups, professional-workshops, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, service-organizations, small business, small-business-incubators, Steve-Crescenzo, Twitter
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