Tag Archives: Glenn-Kass

Marketing – Three Ways To Take Ownership

Posted on March 27, 2014 by

By Glenn Kass (glenn@catchdriver.com) Small businesses should be well versed in the importance of ownership. However, there are still too many that take a pass at taking control of their destiny. A rising tide of social options has left many … Continue reading →

Posted in Advertising, Communications, Leadership, Marketing, Planning, Sales, Social Media, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Web Privacy Is Dead

Posted on October 6, 2013 by

What a tangled web we weave. The shock and outrage over lack of privacy in the digital world runs counter to the convenience we want from the advantages of that connectivity. Free or freedom? Samuel Taylor Coleridge and Frank McNamara … Continue reading →

Posted in Advertising, Communications, Customer Experience, Leadership, Marketing, Planning, Sales, SEO, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Story Bumping Jeff Bezos and the Washington Post

Posted on August 11, 2013 by

Last week, Jeff Bezos paid the equivalent of milk money for the Washington Post. It was news based on journalistic history, the location of the company and brand purchased versus the relative price paid for it. But, it wasn’t the … Continue reading →

Posted in Communications, Marketing, Media Buying, Planning, Public Relations, Social Media, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Marketing Lift: Four Branding Workout Tips

Posted on June 30, 2013 by

You’ve met with your team; then, fine tuned the message, structured the budget and booked the mediums. But, your workout is just starting. What are you doing to lift your marketing? Surely your effort to sort through all of the … Continue reading →

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Social Media Marketing – Who’s On First

Posted on June 12, 2013 by

Seminars and conferences are a great refresher. A recent social media marketing event helped me reaffirm simple truths; regardless of the channel, who is doing the tweeting, posting, pinning, adding, liking and why is still important! The third annual At … Continue reading →

Posted in Advertising, Branding, Communications, Marketing, Planning, Programming, Public Relations, Sales, SEO, Social Media, Television, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Surviving a #marketing free-org

Posted on June 19, 2012 by

People love free, but hate when it goes away. Not surprising. But, what if your marketing relies too much on it and you suffer a “free-org?” Would your marketing plan survive? Some disagreement with changes are related to unintelligent design … Continue reading →

Posted in Customer Experience, Marketing, Planning, Social Media, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Stop Workshop Regret

Posted on April 19, 2011 by

All of us have attended workshops and conferences. We listen, take notes and vow to return home as conquering heroes. Soon, the continental-breakfast and afternoon-cookie fueled adrenaline fades. To paraphrase Frank Sinatra, workshop regrets…I’ve had a few. A local half-day … Continue reading →

Posted in Communications, Customer Experience, Leadership, Marketing, Planning | Tagged , , , , , , , , , , , , , , , , , , , , | 4 Comments