Tag Archives: Facebook

Web Privacy Is Dead

What a tangled web we weave. The shock and outrage over lack of privacy in the digital world runs counter to the convenience we want from the advantages of that connectivity. Free or freedom? Samuel Taylor Coleridge and Frank McNamara … Continue reading

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Story Bumping Jeff Bezos and the Washington Post

Last week, Jeff Bezos paid the equivalent of milk money for the Washington Post. It was news based on journalistic history, the location of the company and brand purchased versus the relative price paid for it. But, it wasn’t the … Continue reading

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A Social Media Spaghetti Western

Small business is on a never-ending search to capture the power of social media. Even when SMB owners do arrest a channel, they tire of the work to maintain it. Think of social as a legendary spaghetti western. Entrepreneurs hope … Continue reading

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Surviving a #marketing free-org

People love free, but hate when it goes away. Not surprising. But, what if your marketing relies too much on it and you suffer a “free-org?” Would your marketing plan survive? Some disagreement with changes are related to unintelligent design … Continue reading

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Small Business-What Would Your IPO Look Like?

Success is celebrated and cursed in equal measures. Build a good company, but don’t break bad. Soon, small businesses may have miniature “IPO” moments like Facebook will have this week. What can we learn from the current court of public … Continue reading

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One Day Sale-Small Business Needs More Than Cash Mobs

On Saturday, March 24th, the newest trend in small business support officially arrives – Cash Mob Day. Like Small Business Saturday, it is welcome since some urgency is better than none. But, mob action aside, we need more than one … Continue reading

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Small-Business-Social-Marketing-Will Facebook Brand Timelines Kill Traditional Marketing? Why, Do You Hate Your Marketing?

Facebook maintained previous expectations of a Leap Day 2012 launch of Timeline for Pages. Inevitably, people wonder if this is the innovation that kills (insert tool/app/program here)? Depends on your plan. Mark Zuckerberg and his merry band of social media … Continue reading

Posted in Advertising, Branding, Communications, Marketing, Media Buying, Planning, Sales, SEO, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments