Tag Archives: entrepreneur

Hey, Disrupt This!

I had a recent meeting with a rep from a printing company. I know, who “prints” anymore, right? However, with everyone talking “disruption” in marketing these days, this meeting produced a surprise worth considering. The surprise you ask? I got … Continue reading

Posted in Advertising, Branding, Communications, Customer Experience, Marketing, Media Buying, Planning, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

One Day Sale-Small Business Needs More Than Cash Mobs

On Saturday, March 24th, the newest trend in small business support officially arrives – Cash Mob Day. Like Small Business Saturday, it is welcome since some urgency is better than none. But, mob action aside, we need more than one … Continue reading

Posted in Marketing, Planning, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | 9 Comments

Crisis PR-A Five W Approach for Small Business

The recent scandals involving Herman Cain and Penn State remind us that when you think you’ve seen everything, you haven’t seen anything yet. However, these national stories again contain lessons for small businesses. I have written before about the impact … Continue reading

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Our customer relationship status-it’s complicated

What a week in the online world. Do we have apps or do the apps have us? Perhaps the love-hate triangle of customer-vendor-content provider is the heart of this struggle. Nobody likes change as seen in Google, Facebook, Netflix, et. … Continue reading

Posted in Advertising, Communications, Customer Experience, Marketing, Planning, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Stop Workshop Regret

All of us have attended workshops and conferences. We listen, take notes and vow to return home as conquering heroes. Soon, the continental-breakfast and afternoon-cookie fueled adrenaline fades. To paraphrase Frank Sinatra, workshop regrets…I’ve had a few. A local half-day … Continue reading

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Don’t Fear The Research!

The idea of small businesses doing marketing research has been viewed as a luxury. Too expensive, too much time needed and answers arriving too late to matter. Well, with apologies to Blue Oyster Cult and Saturday Night Live, good planning … Continue reading

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