Tag Archives: data

Marketing – Three Ways To Take Ownership

By Glenn Kass (glenn@catchdriver.com) Small businesses should be well versed in the importance of ownership. However, there are still too many that take a pass at taking control of their destiny. A rising tide of social options has left many … Continue reading

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Small Business Marketing-Big Results From Small Data

Happy “Big Data Week” everyone! From April 20-29, worldwide data analysts are promoting and De-mystifying their work. Of course, to small business, any data is big data. But, that is precisely why entrepreneurs should use some small data to have … Continue reading

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Our customer relationship status-it’s complicated

What a week in the online world. Do we have apps or do the apps have us? Perhaps the love-hate triangle of customer-vendor-content provider is the heart of this struggle. Nobody likes change as seen in Google, Facebook, Netflix, et. … Continue reading

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Marketing (n.); See: People

Today’s communication platforms cause marketers to focus on metrics and analytics more than ever. What re-assures me is seeing that fact balanced with the awareness that people still matter. A few weeks back, I read this Blog entry from Rhonda Wenner (via Talent Zoo). … Continue reading

Posted in Advertising, Branding, Communications, Customer Experience, Leadership, Marketing, Planning, Public Relations, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | 2 Comments