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Tag Archives: Customer-Experience-Management
Marketing-Be A Feature, Not Just Another Special
Lately, during conversations with friends in the food business, we’ve discussed their dislike of the word special. The word carries negative connotations for them. They prefer the word feature. I have to agree with them when you consider the abuse … Continue reading
Posted in Advertising, Branding, Customer Experience, Leadership, Marketing, Planning, Public Relations, Sales, The Four P's
Tagged CEM, CRM, customer-experience, Customer-Experience-Management, Customer-Research-Management, CX, Marketing, marketing-communication, marketing-education, marketing-features, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, small-business-marketing
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Small Business Marketing-Big Results From Small Data
Happy “Big Data Week” everyone! From April 20-29, worldwide data analysts are promoting and De-mystifying their work. Of course, to small business, any data is big data. But, that is precisely why entrepreneurs should use some small data to have … Continue reading
Posted in Advertising, Customer Experience, Marketing, Planning, Uncategorized
Tagged analytics, Big-Data-Week, CEM, CRM, CRM-Magazine, Customer-Experience-Management, Customer-Research-Management, data, entrepreneurs, HubSpot, loyalty-programs, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, Research, small business, small-business-planning
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