Tag Archives: customer-experience

Marketing-Be A Feature, Not Just Another Special

Lately, during conversations with friends in the food business, we’ve discussed their dislike of the word special. The word carries negative connotations for them. They prefer the word feature. I have to agree with them when you consider the abuse … Continue reading

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LEADERSHIP-Rush Limbaugh, the Accountability Gap and the Edge of “Whatever!”

Rush Limbaugh said something crass. While a curious new step in his development, it was newsworthy despite past precedent. However, buried below the lead is how the aftermath struck another blow to the concept of leadership and our universal accountability … Continue reading

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Marketing and Sales-What’s Your Business’ McRib?

There I was in a strategy meeting for a company where I served as a Regional Marketing Manager. As we reviewed our efforts and what we could do to freshen our message and approach, our Regional Sales Manager looked at … Continue reading

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“Well, you didn’t ask.”

Remember the old line about things you don’t know can’t hurt you? When it comes to communication, ignorance doesn’t hurt right away, but it will soon enough. I read a great post by Judy Neer, a principal with Boston’s Pile … Continue reading

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You Are Here

Every process contains hurdles. Frustration builds easily when you have to stop in your tracks. Relax. These moments are just reminders that you are where you are supposed to be. My current professional journey started with a guiding principle – … Continue reading

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Marketing (n.); See: People

Today’s communication platforms cause marketers to focus on metrics and analytics more than ever. What re-assures me is seeing that fact balanced with the awareness that people still matter. A few weeks back, I read this Blog entry from Rhonda Wenner (via Talent Zoo). … Continue reading

Posted in Advertising, Branding, Communications, Customer Experience, Leadership, Marketing, Planning, Public Relations, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Stop Workshop Regret

All of us have attended workshops and conferences. We listen, take notes and vow to return home as conquering heroes. Soon, the continental-breakfast and afternoon-cookie fueled adrenaline fades. To paraphrase Frank Sinatra, workshop regrets…I’ve had a few. A local half-day … Continue reading

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Data Hygiene

You clean yourself, your clothes and the place you live. But, unhealthy database habits in the workplace can be a real dirty shame. How clean is the knowledge of your customer? If you can’t answer that question, then it’s time … Continue reading

Posted in Communications, Customer Experience, Marketing, Planning, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , | 5 Comments