Tag Archives: Crisis-Public-Relations

Crisis PR-A Five W Approach for Small Business

The recent scandals involving Herman Cain and Penn State remind us that when you think you’ve seen everything, you haven’t seen anything yet. However, these national stories again contain lessons for small businesses. I have written before about the impact … Continue reading

Posted in Communications, Leadership, Planning, Public Relations | Tagged , , , , , , , , , , , , , , , | Leave a comment

PR – Not A Four-Letter Word

Some people treat Public Relations with disdain and that’s unfortunate. PR impacts more levels of a company or small business than ever before. Ignore or undervalue it and you will spell a real four-letter word: F-A-I-L! A few days back, a person … Continue reading

Posted in Advertising, Branding, Communications, Customer Experience, Marketing, Planning, Public Relations, Social Media | Tagged , , , , , , , , , , , , , , | 7 Comments