Tag Archives: Communications

Crisis PR-A Five W Approach for Small Business

The recent scandals involving Herman Cain and Penn State remind us that when you think you’ve seen everything, you haven’t seen anything yet. However, these national stories again contain lessons for small businesses. I have written before about the impact … Continue reading

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September 11, 2001-A Crossroads Of Communication

You will absorb many views regarding the 10th Anniversary of September 11th. Usually, I avoid blog posts regarding something everyone is writing about. However, my experience then of classic communication helped me connect with total strangers in a personal way. … Continue reading

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Marketing and Communication-What Would Shakespeare Do?

Imagine William Shakespeare leading a small business like the Globe Theater today. What would the Bard and his executive team think of marketing and communication in the here and now? Maybe something like… To tweet or not to tweet – … Continue reading

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“Well, you didn’t ask.”

Remember the old line about things you don’t know can’t hurt you? When it comes to communication, ignorance doesn’t hurt right away, but it will soon enough. I read a great post by Judy Neer, a principal with Boston’s Pile … Continue reading

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Marketing (n.); See: People

Today’s communication platforms cause marketers to focus on metrics and analytics more than ever. What re-assures me is seeing that fact balanced with the awareness that people still matter. A few weeks back, I read this Blog entry from Rhonda Wenner (via Talent Zoo). … Continue reading

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Stop Workshop Regret

All of us have attended workshops and conferences. We listen, take notes and vow to return home as conquering heroes. Soon, the continental-breakfast and afternoon-cookie fueled adrenaline fades. To paraphrase Frank Sinatra, workshop regrets…I’ve had a few. A local half-day … Continue reading

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All The News Fit To $tream

Remember the old motto of The New York Times about “All The News That’s Fit To Print.” Well, we all know that we can fit a whole lot more in the pipeline. There have been a couple of interesting items … Continue reading

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