Tag Archives: Chevrolet

Marketing and Communication-What Would Shakespeare Do?

Imagine William Shakespeare leading a small business like the Globe Theater today. What would the Bard and his executive team think of marketing and communication in the here and now? Maybe something like… To tweet or not to tweet – … Continue reading

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GM’s Marketing IPO

During the heat of the bailouts, General Motors was famously, and derisively, referred to as “Government Motors.” But, a focused and well executed marketing and public relations effort has resulted in a positive spin to GM’s return to the land of the living. GM’s … Continue reading

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