Tag Archives: business-planning

Are You A Loss Leader?

Leadership is a thriving industry. Lately, the concept that some failure is good for growth has been embraced. However, winning and losing is nothing without a process. In retail we know the definition of a “loss leader” is a good … Continue reading

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Small-Business-Social-Marketing-Will Facebook Brand Timelines Kill Traditional Marketing? Why, Do You Hate Your Marketing?

Facebook maintained previous expectations of a Leap Day 2012 launch of Timeline for Pages. Inevitably, people wonder if this is the innovation that kills (insert tool/app/program here)? Depends on your plan. Mark Zuckerberg and his merry band of social media … Continue reading

Posted in Advertising, Branding, Communications, Marketing, Media Buying, Planning, Sales, SEO, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Crisis PR-A Five W Approach for Small Business

The recent scandals involving Herman Cain and Penn State remind us that when you think you’ve seen everything, you haven’t seen anything yet. However, these national stories again contain lessons for small businesses. I have written before about the impact … Continue reading

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