Tag Archives: Branding

Marketing Lift: Four Branding Workout Tips

You’ve met with your team; then, fine tuned the message, structured the budget and booked the mediums. But, your workout is just starting. What are you doing to lift your marketing? Surely your effort to sort through all of the … Continue reading

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Marketing and Sales-What’s Your Business’ McRib?

There I was in a strategy meeting for a company where I served as a Regional Marketing Manager. As we reviewed our efforts and what we could do to freshen our message and approach, our Regional Sales Manager looked at … Continue reading

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Marketing Hershey’s Important Ingredient

Have you looked at a Hershey’s bar lately? As we prepare for the onslaught of big and loud holiday marketing, I want to discuss a big campaign that¬†fascinates with its simplicity. Anyway, back to that chocolate bar. I was in … Continue reading

Posted in Advertising, Branding, Communications, Logos, Marketing, Public Relations, Television | Tagged , , , , , , , , , , , , , , , | 1 Comment