Tag Archives: Advertising

Crisis PR-A Five W Approach for Small Business

The recent scandals involving Herman Cain and Penn State remind us that when you think you’ve seen everything, you haven’t seen anything yet. However, these national stories again contain lessons for small businesses. I have written before about the impact … Continue reading

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Do What You Do

It was a strange combination of coincidences this past week. The categories of sports clichés, marketing and networking all collided. Those sensory experiences reminded me how a clear sense of goals and purpose are the basis for every choice you … Continue reading

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Personal Pizza

During times of adversity, it’s been said that when life gives you lemons, you make lemonade. As the New Year approaches, here’s a story about a time that persistence took the form of pizza. The last few years have forced … Continue reading

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Make Your Marketing Super

Choice is viewed as a good thing, but it can be dangerous. Even though the supermarket concept is taking its lumps these days, treating your shopping for success like a trip to the market is a good way to make … Continue reading

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EL MENSAJE EN ESPAÑOL! (The Message In Spanish!)

This past June, I organized a program for my local advertising federation about the growth of the Hispanic market as an important frontier for marketers. Our speaker had done locally groundbreaking Hispanic community outreach and organizational work for a local credit … Continue reading

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We Now Interrupt This Program

These are interesting times for marketers. Any number of opportunities are available for getting the word out. It almost requires an actuarial skill set to assess and value all of them. That brings us to the roughly week-old struggle between … Continue reading

Posted in Advertising, Cable, Marketing, Media Buying, Programming, Rights Fees, Television | Tagged , , , , , , , | 2 Comments