Category Archives: Television

Social Media Marketing – Who’s On First

Seminars and conferences are a great refresher. A recent social media marketing event helped me reaffirm simple truths; regardless of the channel, who is doing the tweeting, posting, pinning, adding, liking and why is still important! The third annual At … Continue reading

Posted in Advertising, Branding, Communications, Marketing, Planning, Programming, Public Relations, Sales, SEO, Social Media, Television, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Diversified Marketing

The phrases “diversified portfolio” and “shareholder value” have been interchangeable for some time now. But, some developments over the last few days remind us that “diversified marketing” is just as important. Comcast made news when it announced it wanted increased fees … Continue reading

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GM’s Marketing IPO

During the heat of the bailouts, General Motors was famously, and derisively, referred to as “Government Motors.” But, a focused and well executed marketing and public relations effort has resulted in a positive spin to GM’s return to the land of the living. GM’s … Continue reading

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Marketing Hershey’s Important Ingredient

Have you looked at a Hershey’s bar lately? As we prepare for the onslaught of big and loud holiday marketing, I want to discuss a big campaign that fascinates with its simplicity. Anyway, back to that chocolate bar. I was in … Continue reading

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EL MENSAJE EN ESPAÑOL! (The Message In Spanish!)

This past June, I organized a program for my local advertising federation about the growth of the Hispanic market as an important frontier for marketers. Our speaker had done locally groundbreaking Hispanic community outreach and organizational work for a local credit … Continue reading

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We Now Interrupt This Program

These are interesting times for marketers. Any number of opportunities are available for getting the word out. It almost requires an actuarial skill set to assess and value all of them. That brings us to the roughly week-old struggle between … Continue reading

Posted in Advertising, Cable, Marketing, Media Buying, Programming, Rights Fees, Television | Tagged , , , , , , , | 2 Comments