Category Archives: SEO

Web Privacy Is Dead

What a tangled web we weave. The shock and outrage over lack of privacy in the digital world runs counter to the convenience we want from the advantages of that connectivity. Free or freedom? Samuel Taylor Coleridge and Frank McNamara … Continue reading

Posted in Advertising, Communications, Customer Experience, Leadership, Marketing, Planning, Sales, SEO, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Social Media Marketing – Who’s On First

Seminars and conferences are a great refresher. A recent social media marketing event helped me reaffirm simple truths; regardless of the channel, who is doing the tweeting, posting, pinning, adding, liking and why is still important! The third annual At … Continue reading

Posted in Advertising, Branding, Communications, Marketing, Planning, Programming, Public Relations, Sales, SEO, Social Media, Television, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Small-Business-Social-Marketing-Will Facebook Brand Timelines Kill Traditional Marketing? Why, Do You Hate Your Marketing?

Facebook maintained previous expectations of a Leap Day 2012 launch of Timeline for Pages. Inevitably, people wonder if this is the innovation that kills (insert tool/app/program here)? Depends on your plan. Mark Zuckerberg and his merry band of social media … Continue reading

Posted in Advertising, Branding, Communications, Marketing, Media Buying, Planning, Sales, SEO, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

The Four P’s Of Marketing (Then And Now)

Common sense never goes out of style. In 1964, Neil H. Borden of Harvard Business School formalized methodology he had been using since the late 1940’s. The article titled “The Concept of the Marketing Mix” put into words The Four … Continue reading

Posted in Marketing, SEO, The Four P's | 5 Comments

Up The Down(load) Staircase

Search Engine Optimization (SEO) is an important, misunderstood and evolving topic in the effort to stand out from the crowd. It reminds me of the book “Up The Down Staircase” by Bel Kaufman. The core story is that of young … Continue reading

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