Category Archives: Sales

Marketing – Three Ways To Take Ownership

By Glenn Kass (glenn@catchdriver.com) Small businesses should be well versed in the importance of ownership. However, there are still too many that take a pass at taking control of their destiny. A rising tide of social options has left many … Continue reading

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Web Privacy Is Dead

What a tangled web we weave. The shock and outrage over lack of privacy in the digital world runs counter to the convenience we want from the advantages of that connectivity. Free or freedom? Samuel Taylor Coleridge and Frank McNamara … Continue reading

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Social Media Marketing – Who’s On First

Seminars and conferences are a great refresher. A recent social media marketing event helped me reaffirm simple truths; regardless of the channel, who is doing the tweeting, posting, pinning, adding, liking and why is still important! The third annual At … Continue reading

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Marketing-Be A Feature, Not Just Another Special

Lately, during conversations with friends in the food business, we’ve discussed their dislike of the word special. The word carries negative connotations for them. They prefer the word feature. I have to agree with them when you consider the abuse … Continue reading

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Small-Business-Social-Marketing-Will Facebook Brand Timelines Kill Traditional Marketing? Why, Do You Hate Your Marketing?

Facebook maintained previous expectations of a Leap Day 2012 launch of Timeline for Pages. Inevitably, people wonder if this is the innovation that kills (insert tool/app/program here)? Depends on your plan. Mark Zuckerberg and his merry band of social media … Continue reading

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Marketing and Sales-What’s Your Business’ McRib?

There I was in a strategy meeting for a company where I served as a Regional Marketing Manager. As we reviewed our efforts and what we could do to freshen our message and approach, our Regional Sales Manager looked at … Continue reading

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