Category Archives: Sales

Marketing – Three Ways To Take Ownership

Posted on March 27, 2014 by catchdrivermarketing

By Glenn Kass (glenn@catchdriver.com) Small businesses should be well versed in the importance of ownership. However, there are still too many that take a pass at taking control of their destiny. A rising tide of social options has left many … Continue reading →

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Web Privacy Is Dead

Posted on October 6, 2013 by catchdrivermarketing

What a tangled web we weave. The shock and outrage over lack of privacy in the digital world runs counter to the convenience we want from the advantages of that connectivity. Free or freedom? Samuel Taylor Coleridge and Frank McNamara … Continue reading →

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Social Media Marketing – Who’s On First

Posted on June 12, 2013 by catchdrivermarketing

Seminars and conferences are a great refresher. A recent social media marketing event helped me reaffirm simple truths; regardless of the channel, who is doing the tweeting, posting, pinning, adding, liking and why is still important! The third annual At … Continue reading →

Posted in Advertising, Branding, Communications, Marketing, Planning, Programming, Public Relations, Sales, SEO, Social Media, Television, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Marketing-Be A Feature, Not Just Another Special

Posted on December 30, 2012 by catchdrivermarketing

Lately, during conversations with friends in the food business, we’ve discussed their dislike of the word special. The word carries negative connotations for them. They prefer the word feature. I have to agree with them when you consider the abuse … Continue reading →

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Small-Business-Social-Marketing-Will Facebook Brand Timelines Kill Traditional Marketing? Why, Do You Hate Your Marketing?

Posted on February 29, 2012 by catchdrivermarketing

Facebook maintained previous expectations of a Leap Day 2012 launch of Timeline for Pages. Inevitably, people wonder if this is the innovation that kills (insert tool/app/program here)? Depends on your plan. Mark Zuckerberg and his merry band of social media … Continue reading →

Posted in Advertising, Branding, Communications, Marketing, Media Buying, Planning, Sales, SEO, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Marketing and Sales-What’s Your Business’ McRib?

Posted on October 26, 2011 by catchdrivermarketing

There I was in a strategy meeting for a company where I served as a Regional Marketing Manager. As we reviewed our efforts and what we could do to freshen our message and approach, our Regional Sales Manager looked at … Continue reading →

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