Category Archives: Public Relations

GM’s Marketing IPO

During the heat of the bailouts, General Motors was famously, and derisively, referred to as “Government Motors.” But, a focused and well executed marketing and public relations effort has resulted in a positive spin to GM’s return to the land of the living. GM’s … Continue reading

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Marketing Hershey’s Important Ingredient

Have you looked at a Hershey’s bar lately? As we prepare for the onslaught of big and loud holiday marketing, I want to discuss a big campaign that fascinates with its simplicity. Anyway, back to that chocolate bar. I was in … Continue reading

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All The News Fit To $tream

Remember the old motto of The New York Times about “All The News That’s Fit To Print.” Well, we all know that we can fit a whole lot more in the pipeline. There have been a couple of interesting items … Continue reading

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Everybody’s got plans…until they get hit!

Thanks to the pugilist philosopher Mike Tyson for our title. Planning is critical. Some of us skip steps or fail to flesh out the details. Others think the plan is solid….then, well, you get knocked out. Several items washed ashore lately from … Continue reading

Posted in Communications, Marketing, Planning, Public Relations, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , | 8 Comments