Category Archives: Public Relations

Marketing (n.); See: People

Today’s communication platforms cause marketers to focus on metrics and analytics more than ever. What re-assures me is seeing that fact balanced with the awareness that people still matter. A few weeks back, I read this Blog entry from Rhonda Wenner (via Talent Zoo). … Continue reading

Posted in Advertising, Branding, Communications, Customer Experience, Leadership, Marketing, Planning, Public Relations, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Up, down or even?

In sports or in business, it’s easy to get blinded by the score. Sometimes, the only math that matters is the power of one. While in college, I worked in the sports information office where we were responsible for staffing … Continue reading

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PR – Not A Four-Letter Word

Some people treat Public Relations with disdain and that’s unfortunate. PR impacts more levels of a company or small business than ever before. Ignore or undervalue it and you will spell a real four-letter word: F-A-I-L! A few days back, a person … Continue reading

Posted in Advertising, Branding, Communications, Customer Experience, Marketing, Planning, Public Relations, Social Media | Tagged , , , , , , , , , , , , , , | 7 Comments

GM’s Marketing IPO

During the heat of the bailouts, General Motors was famously, and derisively, referred to as “Government Motors.” But, a focused and well executed marketing and public relations effort has resulted in a positive spin to GM’s return to the land of the living. GM’s … Continue reading

Posted in Advertising, Branding, Communications, Marketing, Planning, Public Relations, Television | Tagged , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Marketing Hershey’s Important Ingredient

Have you looked at a Hershey’s bar lately? As we prepare for the onslaught of big and loud holiday marketing, I want to discuss a big campaign that fascinates with its simplicity. Anyway, back to that chocolate bar. I was in … Continue reading

Posted in Advertising, Branding, Communications, Logos, Marketing, Public Relations, Television | Tagged , , , , , , , , , , , , , , , | 1 Comment

All The News Fit To $tream

Remember the old motto of The New York Times about “All The News That’s Fit To Print.” Well, we all know that we can fit a whole lot more in the pipeline. There have been a couple of interesting items … Continue reading

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Everybody’s got plans…until they get hit!

Thanks to the pugilist philosopher Mike Tyson for our title. Planning is critical. Some of us skip steps or fail to flesh out the details. Others think the plan is solid….then, well, you get knocked out. Several items washed ashore lately from … Continue reading

Posted in Communications, Marketing, Planning, Public Relations, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , | 8 Comments