Category Archives: Programming

Social Media Marketing – Who’s On First

Posted on June 12, 2013 by catchdrivermarketing

Seminars and conferences are a great refresher. A recent social media marketing event helped me reaffirm simple truths; regardless of the channel, who is doing the tweeting, posting, pinning, adding, liking and why is still important! The third annual At … Continue reading →

Posted in Advertising, Branding, Communications, Marketing, Planning, Programming, Public Relations, Sales, SEO, Social Media, Television, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Diversified Marketing

Posted on December 5, 2010 by catchdrivermarketing

The phrases “diversified portfolio” and “shareholder value” have been interchangeable for some time now. But, some developments over the last few days remind us that “diversified marketing” is just as important. Comcast made news when it announced it wanted increased fees … Continue reading →

Posted in Advertising, Marketing, Media Buying, Planning, Programming, Television | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

We Now Interrupt This Program

Posted on October 18, 2010 by catchdrivermarketing

These are interesting times for marketers. Any number of opportunities are available for getting the word out. It almost requires an actuarial skill set to assess and value all of them. That brings us to the roughly week-old struggle between … Continue reading →

Posted in Advertising, Cable, Marketing, Media Buying, Programming, Rights Fees, Television | Tagged , , , , , , , | 2 Comments