Category Archives: Media Buying

Story Bumping Jeff Bezos and the Washington Post

Last week, Jeff Bezos paid the equivalent of milk money for the Washington Post. It was news based on journalistic history, the location of the company and brand purchased versus the relative price paid for it. But, it wasn’t the … Continue reading

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Marketing Lift: Four Branding Workout Tips

You’ve met with your team; then, fine tuned the message, structured the budget and booked the mediums. But, your workout is just starting. What are you doing to lift your marketing? Surely your effort to sort through all of the … Continue reading

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Hey, Disrupt This!

I had a recent meeting with a rep from a printing company. I know, who “prints” anymore, right? However, with everyone talking “disruption” in marketing these days, this meeting produced a surprise worth considering. The surprise you ask? I got … Continue reading

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Small-Business-Social-Marketing-Will Facebook Brand Timelines Kill Traditional Marketing? Why, Do You Hate Your Marketing?

Facebook maintained previous expectations of a Leap Day 2012 launch of Timeline for Pages. Inevitably, people wonder if this is the innovation that kills (insert tool/app/program here)? Depends on your plan. Mark Zuckerberg and his merry band of social media … Continue reading

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Make Your Marketing Super

Choice is viewed as a good thing, but it can be dangerous. Even though the supermarket concept is taking its lumps these days, treating your shopping for success like a trip to the market is a good way to make … Continue reading

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Diversified Marketing

The phrases “diversified portfolio” and “shareholder value” have been interchangeable for some time now. But, some developments over the last few days remind us that “diversified marketing” is just as important. Comcast made news when it announced it wanted increased fees … Continue reading

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EL MENSAJE EN ESPAÑOL! (The Message In Spanish!)

This past June, I organized a program for my local advertising federation about the growth of the Hispanic market as an important frontier for marketers. Our speaker had done locally groundbreaking Hispanic community outreach and organizational work for a local credit … Continue reading

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