Category Archives: Leadership

Marketing – Three Ways To Take Ownership

By Glenn Kass (glenn@catchdriver.com) Small businesses should be well versed in the importance of ownership. However, there are still too many that take a pass at taking control of their destiny. A rising tide of social options has left many … Continue reading

Posted in Advertising, Communications, Leadership, Marketing, Planning, Sales, Social Media, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Web Privacy Is Dead

What a tangled web we weave. The shock and outrage over lack of privacy in the digital world runs counter to the convenience we want from the advantages of that connectivity. Free or freedom? Samuel Taylor Coleridge and Frank McNamara … Continue reading

Posted in Advertising, Communications, Customer Experience, Leadership, Marketing, Planning, Sales, SEO, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Are You A Loss Leader?

Leadership is a thriving industry. Lately, the concept that some failure is good for growth has been embraced. However, winning and losing is nothing without a process. In retail we know the definition of a “loss leader” is a good … Continue reading

Posted in Leadership, Marketing, Planning, Uncategorized | Tagged , , , , , , , | Leave a comment

Sequester Is Signal To Let Main Street Lead

Sequester – the latest scene in our federally sponsored passion play over budget issues that is becoming the norm. Maybe it’s finally time to look inward and empower Main Street to lead our sustainable recovery. Obviously, the country’s issues didn’t … Continue reading

Posted in Leadership, Marketing, Planning, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Marketing-Be A Feature, Not Just Another Special

Lately, during conversations with friends in the food business, we’ve discussed their dislike of the word special. The word carries negative connotations for them. They prefer the word feature. I have to agree with them when you consider the abuse … Continue reading

Posted in Advertising, Branding, Customer Experience, Leadership, Marketing, Planning, Public Relations, Sales, The Four P's | Tagged , , , , , , , , , , , | Leave a comment

Small Business-What Would Your IPO Look Like?

Success is celebrated and cursed in equal measures. Build a good company, but don’t break bad. Soon, small businesses may have miniature “IPO” moments like Facebook will have this week. What can we learn from the current court of public … Continue reading

Posted in Communications, Leadership, Marketing, Planning, Public Relations, Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment

LEADERSHIP-Rush Limbaugh, the Accountability Gap and the Edge of “Whatever!”

Rush Limbaugh said something crass. While a curious new step in his development, it was newsworthy despite past precedent. However, buried below the lead is how the aftermath struck another blow to the concept of leadership and our universal accountability … Continue reading

Posted in Communications, Leadership, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

Great News-In 2012 ‘Marketing Is People!’

The evidence is everywhere. There’s no denying it. In 2012, when it comes to marketing, people are “In” this year! Maybe I’m using a bit of sarcasm (my apologies for the “Soylent Green” reference). But, as I look at trending … Continue reading

Posted in Customer Experience, Leadership, Marketing, Planning, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Locavesting-Can Slow Money Boost Small Business-An Interview With Amy Cortese

Sound bytes try to communicate events that often require closer inspection. Depth is just one attraction of award-winning journalist Amy Cortese’s book, “Locavesting – The Revolution in Local Investing and How to Profit From It (John Wiley & Sons, 2011).” … Continue reading

Posted in Leadership, Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Crisis PR-A Five W Approach for Small Business

The recent scandals involving Herman Cain and Penn State remind us that when you think you’ve seen everything, you haven’t seen anything yet. However, these national stories again contain lessons for small businesses. I have written before about the impact … Continue reading

Posted in Communications, Leadership, Planning, Public Relations | Tagged , , , , , , , , , , , , , , , | Leave a comment