Category Archives: Customer Experience

Web Privacy Is Dead

What a tangled web we weave. The shock and outrage over lack of privacy in the digital world runs counter to the convenience we want from the advantages of that connectivity. Free or freedom? Samuel Taylor Coleridge and Frank McNamara … Continue reading

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Marketing-Be A Feature, Not Just Another Special

Lately, during conversations with friends in the food business, we’ve discussed their dislike of the word special. The word carries negative connotations for them. They prefer the word feature. I have to agree with them when you consider the abuse … Continue reading

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Hey, Disrupt This!

I had a recent meeting with a rep from a printing company. I know, who “prints” anymore, right? However, with everyone talking “disruption” in marketing these days, this meeting produced a surprise worth considering. The surprise you ask? I got … Continue reading

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Surviving a #marketing free-org

People love free, but hate when it goes away. Not surprising. But, what if your marketing relies too much on it and you suffer a “free-org?” Would your marketing plan survive? Some disagreement with changes are related to unintelligent design … Continue reading

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Small Business Marketing-Big Results From Small Data

Happy “Big Data Week” everyone! From April 20-29, worldwide data analysts are promoting and De-mystifying their work. Of course, to small business, any data is big data. But, that is precisely why entrepreneurs should use some small data to have … Continue reading

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Great News-In 2012 ‘Marketing Is People!’

The evidence is everywhere. There’s no denying it. In 2012, when it comes to marketing, people are “In” this year! Maybe I’m using a bit of sarcasm (my apologies for the “Soylent Green” reference). But, as I look at trending … Continue reading

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Marketing and Sales-What’s Your Business’ McRib?

There I was in a strategy meeting for a company where I served as a Regional Marketing Manager. As we reviewed our efforts and what we could do to freshen our message and approach, our Regional Sales Manager looked at … Continue reading

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Our customer relationship status-it’s complicated

What a week in the online world. Do we have apps or do the apps have us? Perhaps the love-hate triangle of customer-vendor-content provider is the heart of this struggle. Nobody likes change as seen in Google, Facebook, Netflix, et. … Continue reading

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“Well, you didn’t ask.”

Remember the old line about things you don’t know can’t hurt you? When it comes to communication, ignorance doesn’t hurt right away, but it will soon enough. I read a great post by Judy Neer, a principal with Boston’s Pile … Continue reading

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You Are Here

Every process contains hurdles. Frustration builds easily when you have to stop in your tracks. Relax. These moments are just reminders that you are where you are supposed to be. My current professional journey started with a guiding principle – … Continue reading

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