June 2020 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 -
Recent Posts
Archives
- March 2014
- October 2013
- August 2013
- June 2013
- May 2013
- April 2013
- February 2013
- December 2012
- August 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
Categories
Meta
Category Archives: Customer Experience
Web Privacy Is Dead
What a tangled web we weave. The shock and outrage over lack of privacy in the digital world runs counter to the convenience we want from the advantages of that connectivity. Free or freedom? Samuel Taylor Coleridge and Frank McNamara … Continue reading
Posted in Advertising, Communications, Customer Experience, Leadership, Marketing, Planning, Sales, SEO, Social Media, The Four P's, Uncategorized
Tagged #OnlineSecurity, #WebPrivacy, CEM, CRM, digital-security, Diners-Club, Facebook, Glenn-Kass, Google, NSA, NSA-Prism, online-security, privacy, Quad-Cities-Marketing, security, small business, small-business-marketing, Snowden, suspension-of-disbelief, web-cookies, web-privacy
Leave a comment
Marketing-Be A Feature, Not Just Another Special
Lately, during conversations with friends in the food business, we’ve discussed their dislike of the word special. The word carries negative connotations for them. They prefer the word feature. I have to agree with them when you consider the abuse … Continue reading
Posted in Advertising, Branding, Customer Experience, Leadership, Marketing, Planning, Public Relations, Sales, The Four P's
Tagged CEM, CRM, customer-experience, Customer-Experience-Management, Customer-Research-Management, CX, Marketing, marketing-communication, marketing-education, marketing-features, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, small-business-marketing
Leave a comment
Surviving a #marketing free-org
People love free, but hate when it goes away. Not surprising. But, what if your marketing relies too much on it and you suffer a “free-org?” Would your marketing plan survive? Some disagreement with changes are related to unintelligent design … Continue reading
Posted in Customer Experience, Marketing, Planning, Social Media, Uncategorized
Tagged Bitly, Bret-Taylor-CTO-Facebook, Catch-Driver-Marketing, Chief-Marketing-Officer, CMO, Facebook, free-org, George-Takei-Facebook, Glenn-Kass, Google, Marketing, marketing-platform-free-org, marketing-platforms, monetize, Planning, Quad-Cities-Marketing, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, small-business-marketing, small-business-planning, Twitter, You-Tube, You-Tube-Catch-Driver-Marketing
Leave a comment
Small Business Marketing-Big Results From Small Data
Happy “Big Data Week” everyone! From April 20-29, worldwide data analysts are promoting and De-mystifying their work. Of course, to small business, any data is big data. But, that is precisely why entrepreneurs should use some small data to have … Continue reading
Posted in Advertising, Customer Experience, Marketing, Planning, Uncategorized
Tagged analytics, Big-Data-Week, CEM, CRM, CRM-Magazine, Customer-Experience-Management, Customer-Research-Management, data, entrepreneurs, HubSpot, loyalty-programs, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, Research, small business, small-business-planning
Leave a comment
Great News-In 2012 ‘Marketing Is People!’
The evidence is everywhere. There’s no denying it. In 2012, when it comes to marketing, people are “In” this year! Maybe I’m using a bit of sarcasm (my apologies for the “Soylent Green” reference). But, as I look at trending … Continue reading
Posted in Customer Experience, Leadership, Marketing, Planning, Social Media, The Four P's, Uncategorized
Tagged Advertising-Age, apps, Bob-Garfield, business-case, Constant-Contact, customer-engagement, Doug-Levy, Facebook, Google-Plus, leadership, Marketing, marketing-platforms, Pinterest, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, relationship-marketing, ROI, small business, Social Media, social-marketing, Social-Media-Today, social-networking, social-tools, Soylent-Green, Tim-Kastelle, trending-topics, Twitter
4 Comments
Marketing and Sales-What’s Your Business’ McRib?
There I was in a strategy meeting for a company where I served as a Regional Marketing Manager. As we reviewed our efforts and what we could do to freshen our message and approach, our Regional Sales Manager looked at … Continue reading
