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Category Archives: Customer Experience
Web Privacy Is Dead
What a tangled web we weave. The shock and outrage over lack of privacy in the digital world runs counter to the convenience we want from the advantages of that connectivity. Free or freedom? Samuel Taylor Coleridge and Frank McNamara … Continue reading
Posted in Advertising, Communications, Customer Experience, Leadership, Marketing, Planning, Sales, SEO, Social Media, The Four P's, Uncategorized
Tagged #OnlineSecurity, #WebPrivacy, CEM, CRM, digital-security, Diners-Club, Facebook, Glenn-Kass, Google, NSA, NSA-Prism, online-security, privacy, Quad-Cities-Marketing, security, small business, small-business-marketing, Snowden, suspension-of-disbelief, web-cookies, web-privacy
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Marketing-Be A Feature, Not Just Another Special
Lately, during conversations with friends in the food business, we’ve discussed their dislike of the word special. The word carries negative connotations for them. They prefer the word feature. I have to agree with them when you consider the abuse … Continue reading
Posted in Advertising, Branding, Customer Experience, Leadership, Marketing, Planning, Public Relations, Sales, The Four P's
Tagged CEM, CRM, customer-experience, Customer-Experience-Management, Customer-Research-Management, CX, Marketing, marketing-communication, marketing-education, marketing-features, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, small-business-marketing
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Surviving a #marketing free-org
People love free, but hate when it goes away. Not surprising. But, what if your marketing relies too much on it and you suffer a “free-org?” Would your marketing plan survive? Some disagreement with changes are related to unintelligent design … Continue reading
Posted in Customer Experience, Marketing, Planning, Social Media, Uncategorized
Tagged Bitly, Bret-Taylor-CTO-Facebook, Catch-Driver-Marketing, Chief-Marketing-Officer, CMO, Facebook, free-org, George-Takei-Facebook, Glenn-Kass, Google, Marketing, marketing-platform-free-org, marketing-platforms, monetize, Planning, Quad-Cities-Marketing, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, small-business-marketing, small-business-planning, Twitter, You-Tube, You-Tube-Catch-Driver-Marketing
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Small Business Marketing-Big Results From Small Data
Happy “Big Data Week” everyone! From April 20-29, worldwide data analysts are promoting and De-mystifying their work. Of course, to small business, any data is big data. But, that is precisely why entrepreneurs should use some small data to have … Continue reading
Posted in Advertising, Customer Experience, Marketing, Planning, Uncategorized
Tagged analytics, Big-Data-Week, CEM, CRM, CRM-Magazine, Customer-Experience-Management, Customer-Research-Management, data, entrepreneurs, HubSpot, loyalty-programs, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, Research, small business, small-business-planning
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Great News-In 2012 ‘Marketing Is People!’
The evidence is everywhere. There’s no denying it. In 2012, when it comes to marketing, people are “In” this year! Maybe I’m using a bit of sarcasm (my apologies for the “Soylent Green” reference). But, as I look at trending … Continue reading
Posted in Customer Experience, Leadership, Marketing, Planning, Social Media, The Four P's, Uncategorized
Tagged Advertising-Age, apps, Bob-Garfield, business-case, Constant-Contact, customer-engagement, Doug-Levy, Facebook, Google-Plus, leadership, Marketing, marketing-platforms, Pinterest, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, relationship-marketing, ROI, small business, Social Media, social-marketing, Social-Media-Today, social-networking, social-tools, Soylent-Green, Tim-Kastelle, trending-topics, Twitter
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Marketing and Sales-What’s Your Business’ McRib?
There I was in a strategy meeting for a company where I served as a Regional Marketing Manager. As we reviewed our efforts and what we could do to freshen our message and approach, our Regional Sales Manager looked at … Continue reading
Our customer relationship status-it’s complicated
What a week in the online world. Do we have apps or do the apps have us? Perhaps the love-hate triangle of customer-vendor-content provider is the heart of this struggle. Nobody likes change as seen in Google, Facebook, Netflix, et. … Continue reading
Posted in Advertising, Communications, Customer Experience, Marketing, Planning, Social Media
Tagged Apple, apps, Bandwidth, Cablevision, Comcast, content-delivery, content-providers, Customers, data, entrepreneur, Facebook, FCC, Google, Google-Plus, iPhone, monetize, Motorola-Mobility, Netflix, News Corp., platforms, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, Qwikster, small business, Social Media, social-networking, vendors
2 Comments
“Well, you didn’t ask.”
Remember the old line about things you don’t know can’t hurt you? When it comes to communication, ignorance doesn’t hurt right away, but it will soon enough. I read a great post by Judy Neer, a principal with Boston’s Pile … Continue reading
Posted in Advertising, Communications, Customer Experience, Marketing, Planning, Public Relations
Tagged Advertising-Age, client-agency-relationship, CMO-Strategy, Communications, customer-experience, in-person-communication, Judy-Neer, Mark-O-Oakes, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, setting-expectations, Twitter
4 Comments
You Are Here
Every process contains hurdles. Frustration builds easily when you have to stop in your tracks. Relax. These moments are just reminders that you are where you are supposed to be. My current professional journey started with a guiding principle – … Continue reading
Posted in Customer Experience, Leadership, Marketing, Planning, Uncategorized
Tagged 7-Habits-Of-Highly-Effective-People, customer-experience, leadership, Planning, professional-development, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, small-business-management, Stephen-Covey, True-North
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