Category Archives: Branding

PR – Not A Four-Letter Word

Some people treat Public Relations with disdain and that’s unfortunate. PR impacts more levels of a company or small business than ever before. Ignore or undervalue it and you will spell a real four-letter word: F-A-I-L! A few days back, a person … Continue reading

Posted in Advertising, Branding, Communications, Customer Experience, Marketing, Planning, Public Relations, Social Media | Tagged , , , , , , , , , , , , , , | 7 Comments

GM’s Marketing IPO

During the heat of the bailouts, General Motors was famously, and derisively, referred to as “Government Motors.” But, a focused and well executed marketing and public relations effort has resulted in a positive spin to GM’s return to the land of the living. GM’s … Continue reading

Posted in Advertising, Branding, Communications, Marketing, Planning, Public Relations, Television | Tagged , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Marketing Hershey’s Important Ingredient

Have you looked at a Hershey’s bar lately? As we prepare for the onslaught of big and loud holiday marketing, I want to discuss a big campaign that fascinates with its simplicity. Anyway, back to that chocolate bar. I was in … Continue reading

Posted in Advertising, Branding, Communications, Logos, Marketing, Public Relations, Television | Tagged , , , , , , , , , , , , , , , | 1 Comment