Category Archives: Branding

Marketing Lift: Four Branding Workout Tips

You’ve met with your team; then, fine tuned the message, structured the budget and booked the mediums. But, your workout is just starting. What are you doing to lift your marketing? Surely your effort to sort through all of the … Continue reading

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Social Media Marketing – Who’s On First

Seminars and conferences are a great refresher. A recent social media marketing event helped me reaffirm simple truths; regardless of the channel, who is doing the tweeting, posting, pinning, adding, liking and why is still important! The third annual At … Continue reading

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Marketing-Be A Feature, Not Just Another Special

Lately, during conversations with friends in the food business, we’ve discussed their dislike of the word special. The word carries negative connotations for them. They prefer the word feature. I have to agree with them when you consider the abuse … Continue reading

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Small Business Marketing-Try, Try To Begin

A small, green thought leader from far, far away famously declared there were only two paths – do or do not. Well, upon further review, the master’s seminal message may need an amendment. Recently, efforts for a client to promote … Continue reading

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Hey, Disrupt This!

I had a recent meeting with a rep from a printing company. I know, who “prints” anymore, right? However, with everyone talking “disruption” in marketing these days, this meeting produced a surprise worth considering. The surprise you ask? I got … Continue reading

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Small-Business-Social-Marketing-Will Facebook Brand Timelines Kill Traditional Marketing? Why, Do You Hate Your Marketing?

Facebook maintained previous expectations of a Leap Day 2012 launch of Timeline for Pages. Inevitably, people wonder if this is the innovation that kills (insert tool/app/program here)? Depends on your plan. Mark Zuckerberg and his merry band of social media … Continue reading

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Marketing and Sales-What’s Your Business’ McRib?

There I was in a strategy meeting for a company where I served as a Regional Marketing Manager. As we reviewed our efforts and what we could do to freshen our message and approach, our Regional Sales Manager looked at … Continue reading

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