You’ve met with your team; then, fine tuned the message, structured the budget and booked the mediums. But, your workout is just starting. What are you doing to lift your marketing?
Surely your effort to sort through all of the possibilities for marketing your business seems like it should be enough. Unfortunately, business owners forget to lift the plan to get the most for the money.
Lift can involve more money. Often, it can just be finding ways to make sure your own house is in order so your brand can go the distance. Here are four branding workout tips to consider:
The Marketing Lift Workout Plan-Tune Your Channels: Make sure your messaging is dressed and ready in all areas of company communication. Website, social networks, selling floor, email signatures, etc. If it involves your company and touches customers, shouldn’t it be spreading your message?
The Marketing Lift Workout Plan-Staff Communication: You sent an email to staff with all the details of the plan so they are up to speed. If everyone read every word, we wouldn’t have highlighters. Plan small groups that allow your team to ask direct questions. You will be amazed at what your front line team doesn’t know until you ask.
The Marketing Lift Workout Plan-Measure the Message: Are your benchmarks set to enable constant measurement of data and sales? Having oversight will enable you to track scale and have fluidity in your marketing, see what messages are working and then adjust on the fly.
The Marketing Lift Workout Plan-Market your Marketing: Opportunities to co-market can be especially important for small businesses with limited budgets. Look for partnerships that allow you to expand your reach for limited or no cost. Whatever you do, stay on message!
Too often, the medium chosen gets blamed when the messaging and the execution is lacking. The marketing plan, like the map for a trip, should have opportunities to get out of your marketing vehicle and stretch. Make sure your brand is properly warmed up for the next marketing lift.
Glenn Kass and Catch Driver Marketing help you get your ideas on track. For more, visit www.catchdriver.com. You can also “like” www.facebook.com/catchdrivermarketing, “follow” www.twitter.com/CatchDriverMktg, “watch” www.youtube.com/catchdrivermarketing and “add” Glenn Kass to your circles on Google Plus.