Monthly Archives: August 2011

Marketing and Communication-What Would Shakespeare Do?

Imagine William Shakespeare leading a small business like the Globe Theater today. What would the Bard and his executive team think of marketing and communication in the here and now? Maybe something like… To tweet or not to tweet – … Continue reading

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Borders Books At Fahrenheit 451

The final moments of Borders Books, as it climbed past the temperature of burning paper made famous by Ray Bradbury, have been described as a poorly managed company’s failure to keep pace with technology. Don’t judge the entire book by … Continue reading

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