Marketing (n.); See: People

Today’s communication platforms cause marketers to focus on metrics and analytics more than ever. What re-assures me is seeing that fact balanced with the awareness that people still matter.

A few weeks back, I read this Blog entry from Rhonda Wenner (via Talent Zoo). The thought that human interaction is being taught like a new discovery is funny and yet instructive.

Leading indicators, such as wireless device providers promoting data over voice, are all around us. However, in marketing, PR, branding, etc., a campaign can be technically sound and still fail because it markets/promotes/communicates but people aren’t buying.

In previous entries, I have stated that having clean data and research is still valuable. But, the continued credence given to customer experience and employee relations shows that good, old-fashioned personal communication matters.

Marketers, especially small businesses, still seek “word-of-mouth” advertising. Surely, social networks and communities thrive on the infrastructure of real-time “virtual conversation.”

But, verbal or face-to-face conversation is still the art of the deal. One communicator in particular hinted at the importance of human interaction:

“All virtue is summed up in dealing justly.” – Aristotle

Glenn Kass - Catch Driver Marketing (Photo by Shuva Rahim - Accent Photographics - www.shuvarahim.com)

Glenn Kass – Catch Driver Marketing (Photo by Shuva Rahim – Accent Photographics – http://www.shuvarahim.com)

Get your ideas on track! Visit www.catchdriver.com for details on services and to contact Glenn Kass. You can also click the links there to “Like” and Follow Catch Driver on Facebook (Catch Driver Marketing) and Twitter (@CatchDriverMktg). Then, in the spirit of community, let’s make plans to talk.

Advertisements

About catchdrivermarketing

Catch Driver provides marketing and communications services/consultation for small to medium size businesses and non-profits. The "Your Ideas...On Track" slogan means helping organizations and business owners with projects they want to do, but lack staff and time to execute themselves, and working to drive them to a successful outcome. See more at www.catchdriver.com.
This entry was posted in Advertising, Branding, Communications, Customer Experience, Leadership, Marketing, Planning, Public Relations, Social Media, The Four P's, Uncategorized and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to Marketing (n.); See: People

  1. Pingback: “Well, you didn’t ask.” | Quad Cities Marketing, PR, Branding & Event Planning – It's Marketing Post Time

  2. Pingback: Social Media Marketing – Who’s On First | Quad Cities Marketing, PR, Branding & Event Planning – It's Marketing Post Time

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s