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Monthly Archives: May 2011
Marketing (n.); See: People
Today’s communication platforms cause marketers to focus on metrics and analytics more than ever. What re-assures me is seeing that fact balanced with the awareness that people still matter. A few weeks back, I read this Blog entry from Rhonda Wenner (via Talent Zoo). … Continue reading
Posted in Advertising, Branding, Communications, Customer Experience, Leadership, Marketing, Planning, Public Relations, Social Media, The Four P's, Uncategorized
Tagged analytics, Aristotle, art-of-the-deal, Communications, customer-experience, data, employee-relations, metrics, PR, Quad-Cities-Marketing-Public Relations-Branding-Event-Management, Research, Rhonda-Wenner, social-networking, Talent Zoo, virtue, voice, wireless-devices, word-of-mouth-advertising
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Up, down or even?
In sports or in business, it’s easy to get blinded by the score. Sometimes, the only math that matters is the power of one. While in college, I worked in the sports information office where we were responsible for staffing … Continue reading
