Monthly Archives: May 2011

Marketing (n.); See: People

Posted on May 26, 2011 by

Today’s communication platforms cause marketers to focus on metrics and analytics more than ever. What re-assures me is seeing that fact balanced with the awareness that people still matter. A few weeks back, I read this Blog entry from Rhonda Wenner (via Talent Zoo). … Continue reading →

Posted in Advertising, Branding, Communications, Customer Experience, Leadership, Marketing, Planning, Public Relations, Social Media, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Up, down or even?

Posted on May 19, 2011 by

In sports or in business, it’s easy to get blinded by the score. Sometimes, the only math that matters is the power of one. While in college, I worked in the sports information office where we were responsible for staffing … Continue reading →

Posted in Branding, Leadership, Marketing, Planning, Public Relations | Tagged , , , | 4 Comments