Do What You Do

It was a strange combination of coincidences this past week. The categories of sports clichés, marketing and networking all collided. Those sensory experiences reminded me how a clear sense of goals and purpose are the basis for every choice you make.

Of course, we all know that the annual Super Bowl buildup – both on the field and amongst advertisers – was celebrated by many. Millions of us watched for football and to weigh in on the successes and failures of the ads.

Many had their choices for the winners and losers. A couple of blogs I read dissected the goals of those advertisers. Several observers wondered if some companies were trying to win the day-after instant viewer polls instead of building awareness and sales.

On the field, the media had been quizzing the coaches and players from both teams on their plans for the game. The usual clichés were tossed around. But, an overriding theme regarding victory was clear – we just need to go out and do what we do.

Now, fast-forward to the networking event – a local LinkedIn meet-up and training discussion. I have frequently attended these events throughout my professional life. But, this was a tremendous night featuring people I knew and many I didn’t.

I was among a couple of attendees who have engaged in different types of marketing. Others with small businesses had questions for us about navigating the worlds of social media, advertising and public relations to name a few. The recurring theme was confusion about how to know which is right for them.

During past entries on this blog, I have discussed the need for planning and for focus on the basics of marketing. However, the over-simplified idea from the big game participants means a lot.

You can plan, take risks, experiment with different tools or improve the resources and experiences you already possess. When you make knowing who you are, what you want to be and where you want to be the basis of your daily approach, then you give yourself every chance to win.

Go out and do what you do.

About catchdrivermarketing

Catch Driver provides marketing and communications services/consultation for small to medium size businesses and non-profits. The "Your Ideas...On Track" slogan means helping organizations and business owners with projects they want to do, but lack staff and time to execute themselves, and working to drive them to a successful outcome. See more at
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