Monthly Archives: February 2011

PR – Not A Four-Letter Word

Posted on February 28, 2011 by

Some people treat Public Relations with disdain and that’s unfortunate. PR impacts more levels of a company or small business than ever before. Ignore or undervalue it and you will spell a real four-letter word: F-A-I-L! A few days back, a person … Continue reading →

Posted in Advertising, Branding, Communications, Customer Experience, Marketing, Planning, Public Relations, Social Media | Tagged , , , , , , , , , , , , , , | 7 Comments

Do What You Do

Posted on February 11, 2011 by

It was a strange combination of coincidences this past week. The categories of sports clichés, marketing and networking all collided. Those sensory experiences reminded me how a clear sense of goals and purpose are the basis for every choice you … Continue reading →

Posted in Marketing, Planning, The Four P's | Tagged , , , , , , , , , , | Leave a comment

Data Hygiene

Posted on February 2, 2011 by

You clean yourself, your clothes and the place you live. But, unhealthy database habits in the workplace can be a real dirty shame. How clean is the knowledge of your customer? If you can’t answer that question, then it’s time … Continue reading →

Posted in Communications, Customer Experience, Marketing, Planning, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , | 5 Comments