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Monthly Archives: February 2011
PR – Not A Four-Letter Word
Some people treat Public Relations with disdain and that’s unfortunate. PR impacts more levels of a company or small business than ever before. Ignore or undervalue it and you will spell a real four-letter word: F-A-I-L! A few days back, a person … Continue reading
Posted in Advertising, Branding, Communications, Customer Experience, Marketing, Planning, Public Relations, Social Media
Tagged Bill-Gates-Quote-About-PR, Bill-Gates-Quote-About-Public-Relations, Crisis PR, Crisis-Public-Relations, Domino's-Pizza, Facebook, Johnson & Johnson, Marketing, P-R, PR, Public Relations, small business, Tom-Fishburne, Twitter, Tylenol
7 Comments
Do What You Do
It was a strange combination of coincidences this past week. The categories of sports clichés, marketing and networking all collided. Those sensory experiences reminded me how a clear sense of goals and purpose are the basis for every choice you … Continue reading
Data Hygiene
You clean yourself, your clothes and the place you live. But, unhealthy database habits in the workplace can be a real dirty shame. How clean is the knowledge of your customer? If you can’t answer that question, then it’s time … Continue reading
Posted in Communications, Customer Experience, Marketing, Planning, Social Media
Tagged Access, Adam-Ostrow, blog, customer-experience, data-hygiene, database, E-mail, Excel, Facebook, Laura-Klein, LinkedIn, Mashable, POS-system, Research, Sales, Sean-P-Aune, segmenting, smart-phones, SMS, Social Media, text-marketing, Users-Know
5 Comments