Monthly Archives: December 2010

Personal Pizza

During times of adversity, it’s been said that when life gives you lemons, you make lemonade. As the New Year approaches, here’s a story about a time that persistence took the form of pizza. The last few years have forced … Continue reading

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Are You (Customer) Experienced?

Taking care of your customer gets more attention this time of the year even though it’s a year round effort. The skill of coaching¬†customer experience¬†through all the platforms of engagement has never been more challenging or more important. Recently, I … Continue reading

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Make Your Marketing Super

Choice is viewed as a good thing, but it can be dangerous. Even though the supermarket concept is taking its lumps these days, treating your shopping for success like a trip to the market is a good way to make … Continue reading

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Diversified Marketing

The phrases “diversified¬†portfolio” and “shareholder value” have been interchangeable for some time now. But, some developments over the last few days remind us that “diversified marketing” is just as important. Comcast made news when it announced it wanted increased fees … Continue reading

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