Monthly Archives: November 2010

GM’s Marketing IPO

During the heat of the bailouts, General Motors was famously, and derisively, referred to as “Government Motors.” But, a focused and well executed marketing and public relations effort has resulted in a positive spin to GM’s return to the land of the living. GM’s … Continue reading

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Sold Out!

So, the Thanksgiving Day of reckoning has arrived. The replacement of the word “gift” with the phrase “doorbuster” is upon us. There are many retailers looking forward to using the title of this blog entry in a sales report sooner than … Continue reading

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Marketing Hershey’s Important Ingredient

Have you looked at a Hershey’s bar lately? As we prepare for the onslaught of big and loud holiday marketing, I want to discuss a big campaign that fascinates with its simplicity. Anyway, back to that chocolate bar. I was in … Continue reading

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All The News Fit To $tream

Remember the old motto of The New York Times about “All The News That’s Fit To Print.” Well, we all know that we can fit a whole lot more in the pipeline. There have been a couple of interesting items … Continue reading

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EL MENSAJE EN ESPAÑOL! (The Message In Spanish!)

This past June, I organized a program for my local advertising federation about the growth of the Hispanic market as an important frontier for marketers. Our speaker had done locally groundbreaking Hispanic community outreach and organizational work for a local credit … Continue reading

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