Monthly Archives: October 2010

Everybody’s got plans…until they get hit!

Posted on October 26, 2010 by catchdrivermarketing

Thanks to the pugilist philosopher Mike Tyson for our title. Planning is critical. Some of us skip steps or fail to flesh out the details. Others think the plan is solid….then, well, you get knocked out. Several items washed ashore lately from … Continue reading →

Posted in Communications, Marketing, Planning, Public Relations, The Four P's, Uncategorized | Tagged , , , , , , , , , , , , , , , | 8 Comments

We Now Interrupt This Program

Posted on October 18, 2010 by catchdrivermarketing

These are interesting times for marketers. Any number of opportunities are available for getting the word out. It almost requires an actuarial skill set to assess and value all of them. That brings us to the roughly week-old struggle between … Continue reading →

Posted in Advertising, Cable, Marketing, Media Buying, Programming, Rights Fees, Television | Tagged , , , , , , , | 2 Comments

“My Macy’s” – Does the message fit the metric?

Posted on October 11, 2010 by catchdrivermarketing

More and more attention is paid to internet retail sales numbers for “Black Friday” and beyond. Thanks to a family member, I was tipped off to a Bloomberg wire article via nj.com regarding the return of “My Macy’s” for the legacy … Continue reading →

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The Four P’s Of Marketing (Then And Now)

Posted on October 5, 2010 by catchdrivermarketing

Common sense never goes out of style. In 1964, Neil H. Borden of Harvard Business School formalized methodology he had been using since the late 1940’s. The article titled “The Concept of the Marketing Mix” put into words The Four … Continue reading →

Posted in Marketing, SEO, The Four P's | 5 Comments