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Monthly Archives: October 2010
Everybody’s got plans…until they get hit!
Thanks to the pugilist philosopher Mike Tyson for our title. Planning is critical. Some of us skip steps or fail to flesh out the details. Others think the plan is solid….then, well, you get knocked out. Several items washed ashore lately from … Continue reading
Posted in Communications, Marketing, Planning, Public Relations, The Four P's, Uncategorized
Tagged Communications, Consultant, Election Day, Growth, Johnson & Johnson, Journalism, Launch, Marketing, Mike Tyson, Our Credo, Planning, Public Relations, Retention, Rotary, Sales, The Four P's of Marketing
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“My Macy’s” – Does the message fit the metric?
More and more attention is paid to internet retail sales numbers for “Black Friday” and beyond. Thanks to a family member, I was tipped off to a Bloomberg wire article via nj.com regarding the return of “My Macy’s” for the legacy … Continue reading
Posted in Uncategorized
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The Four P’s Of Marketing (Then And Now)
Common sense never goes out of style. In 1964, Neil H. Borden of Harvard Business School formalized methodology he had been using since the late 1940’s. The article titled “The Concept of the Marketing Mix” put into words The Four … Continue reading
Posted in Marketing, SEO, The Four P's
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