Up The Down(load) Staircase

Search Engine Optimization (SEO) is an important, misunderstood and evolving topic in the effort to stand out from the crowd.

It reminds me of the book “Up The Down Staircase” by Bel Kaufman. The core story is that of young Sylvia Barrett who has arrived fresh from college to be a first-year English teacher at an inner-city public high school.

Barrett struggles to bring her perception of what education should be in line with the reality of paperwork, the socio-economic conditions of her students and limited resources. In the end, Barrett and her students find each other’s “voice.”

Even though this book is almost 50 years old, its themes still resonate today. Tweets, Diggs, Status Lines, Blogs…..we find a way to communicate in the battle of getting your company/organization up the down search engine.

There is no specific way to tackle SEO. Ask five people and you get five opinions. When taking on an SEO project:

1. Be an active participant – Set the proper expectations and have the true goal in mind. Be clear, be involved throughout the process. Since success or failure are both a process, the outcome should never be a surprise to anyone.

2. Know the neighborhood – The pipeline is crowded. Only a complete plan can leverage your project and no one step will get the job done.

3. Run The Marathon – Every project is different. You are creating viral beach heads from which to fight. Make sure you are moving your project forward with every step.

This entry may come across as too basic. But, many times the basics are overlooked. There are many providers, such as Catch Driver, that can help navigate the SEO landscape. Just be sure your project has a voice that can be heard in that crowded staircase.

So, what are your thoughts on this topic?

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About catchdrivermarketing

Catch Driver provides marketing and communications services/consultation for small to medium size businesses and non-profits. The "Your Ideas...On Track" slogan means helping organizations and business owners with projects they want to do, but lack staff and time to execute themselves, and working to drive them to a successful outcome. See more at www.catchdriver.com.
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